2012 ANA Creativity Conference presented by Ogilvy
Please click here to download the Creativity Conference booklet.
Creativity is the foundation for long-term, effective brand building. Companies who are brave will be able to break through today’s cluttered, fragmented world where consumers control whether to allow your marketing messages in or not. The ANA Creativity Conference presented by Ogilvy is for anyone who is passionate about driving creativity and inspiring your team to take bold risks. You will learn from top client-side marketers and other experts who will provide actionable tips to take back to your organization.The main conference takes place December 5 with a pre-conference bonus session on the afternoon of December 4.
|Begins:||Wednesday, December 5, 2012 at 7:30am|
|Ends:||Wednesday, December 5, 2012 at 4:30pm|
Main Conference on December 5:
583 Park Avenue
583 Park Avenue At 63rd Street
New York, NY 10036
Preconference on December 4:
636 11th Avenue (between 46th and 47th Streets)
New York, NY 10036
Hotels near the venue are:
Loews Regency Hotel, 212-759-4100
Doubletree Metropolitan Hotel, 212-752-7000
Hilton New York, 212-586-7000
Tuesday, December 4, 2012
PRE-CONFERENCE BONUS SESSION PRESENTED BY OGILVY
THEME: CREATIVITY IN THE AGE OF DATA
Tham Khai Meng
BIG DATA INSPIRES CREATIVITY
WHY CREATIVES SHOULD 'FRIEND' SOCIAL NETWORK DATA
Never before have we had such a direct link between remarkable creative and the evidence that it is just that - remarkable. With all of the data reactions available across the social Web and within Facebook, we can start to fuel creative with social insights and detect immediately just what the impact is of any creative experience we design. Join us as we look at the connection between data-driven insights, performance data and creative experiences meant to emotionally and rationally engage while also driving action.
Strategist, Creative Solutions
CREATIVE APPROACHES TO UNDERSTANDING THE DATA YOU ALREADY HAVE
Big Data Editor
The Leadership Collective
SVP, Analytics and Accountability
DATA: THE CMO'S WEAPON FOR SUCCESS
Big Data is transforming the role and influence of the CMO within business today, given its use as an asset to drive growth and innovation. The influx of information that a company is able to draw from puts the CMO at the center, giving marketing the broadest view into these various data streams and how to use this data to impact the organization. IBM’s John Kennedy will talk about the shift in information access and how it is transforming the role of the CMO and marketer and elevating their influence and stature within the C-Suite.
Vice President, Corporate Marketing
Wednesday, December 5, 2012
Tham Khai Meng
HOW CREATIVITY RE-ENERGIZED THE FISHER-PRICE BRAND
JACK DANIEL’S: LEVERAGING CREATIVITY TO DELIGHT OUR FRIENDS FOR OVER 145 YEARS
INSIGHTS FROM A CREATIVE VISIONARY
In this intimate one-on-one chat, Leslie will discuss issues such as how American Express syncs social with commerce, the business development opportunities of social media, and more.
EXPRESSING THE PURPOSE OF YOUR BRAND
Special performance by Elle Varner, singer/songwriter provided by VEVO
VEVO is excited to announce a special post-lunch performance by singer/songwriter Elle Varner. Elle is nominated for Best New Artist at this year’s Soul Train Awards, and is known for her top 10 hit “Refill” and a flirty, funky single, “Only Wanna Give It To You,” produced by Pop & Oak and featuring J. Cole.
General Session cont.
VOLKSWAGEN: THE POWER OF SIMPLE, HUMAN STORYTELLING
Doug Van Praet