Thank You
Thank you to everyone who attended the 2020 Masters of B2B Marketing Conference!
Videos and Presentations
All available conference videos and presentations can be accessed through the Agenda.
Save the Date
Mark your calendars for the virtual 2021 B2B Marketing Conference, March 24-25, 2021, and the 2021 ANA Masters of B2B Marketing Conference, July 21-23, 2021!
About the Conference
October 14-15, 2020 / A Virtual Experience
The world around us has changed, but B2B marketing doesn’t stop. Marketers have innovated and set new standards for themselves as businesses pivoted to remain relevant to customers while positioning themselves for future growth.
In that spirit, we reimagined the 2020 Masters of B2B Marketing Conference to showcase CMOs and thought leaders from the world’s leading brands who showed attendees what’s next in B2B marketing.
Relive the conversation at #ANAB2B
The 2020 Masters of B2B Marketing Conference in Two Minutes
Relive the best of the 2020 Masters of B2B Marketing Conference in this brief overview.
Highlighted speakers include:
- Caroline Keene, Interim CMO, Microsoft
- Brenda Tsai, CMO, BNY Mellon
- Matthew Lieberman, CMO, U.S. and Mexico, PwC
- Kathy Seegebrecht, SVP and CMO, UL
- Danny Nail, Global Head of Account-Based Marketing, SAP
- And more.
Hosts and Speakers
Host:
Bob Liodice
CEO
ANA
Host:
Bill Tucker
Group EVP
ANA
Host:
Bill Zengel
SVP
ANA
Michelle Bandler
Managing Director of Tech B2B
Google
Bob Bejan
Corporate VP, Global Events, Production Studios and Marketing Community
Microsoft
Michael Berberich
Senior Director, Futures and Content
ANA
Linda Brunner
VP and Head of Digital Engagement
Siemens Healthineers
Jennifer Greenwood
Global Lead, Marketing Growth Platform
Publicis Sapient
Rob Griffin
Chief Technology Officer
Tovo Labs
Martin Guerrieria
Global Head of Research, BrandZ
Kantar
Richard Hepworth
Business Unit President
Trelleborg Marine and Infrastructure
Kimberly Kadlec
SVP, Global Marketing
Visa
Caroline Keene
Interim CMO
Microsoft
Kellie Krug
EVP, Global Enterprise Marketing Leader
Wells Fargo
Matthew Lieberman
CMO, U.S. and Mexico
PwC
Rob Markey
Partner
Bain & Company
Michael McLaren
Global CEO
Merkle B2B
Danny Nail
Global Head of Account-Based Marketing
SAP
Doug Novack
Managing Director of Business and Industrial Practice
Google
Kerry Penny
Director, Global Head of Digital Marketing
Kearney
Jamie Poston
Head of Enterprise Marketing
Transamerica
Aruna Ravichandran
VP, CMO
Cisco Webex Collaboration
Matthew Schwartz
Editor
ANA Magazine
Kathy Seegebrecht
SVP and CMO
UL
Aaron Smith
Marketing Director, Marketing Operations
Spencer Stuart
Tom Stein
Chairman and Chief Client Officer
Stein IAS
Rishad Tobaccowala
Author, Restoring the Soul of Business: Staying Human in the Age of Data
Senior Advisor
Publicis Groupe
Brenda Tsai
CMO
BNY Mellon
Reuben Webb
Chief Creative and Values Officer
Stein IAS
All available conference videos and presentations can be accessed through the Agenda.
Conference Sponsors
Presenting Sponsor
Sponsors
