2022 ANA Masters of B2B Marketing Conference: An In-Person and Virtual Event | Events & Webinars | ANA

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Thank You

Thank you to everyone who attended the 2022 ANA Masters of B2B Marketing Conference!


Videos and Presentations

Member-exclusive conference presentations and videos can be viewed and accessed through the Agenda.


Save the Date

Mark your calendars for the virtual 2022 Masters of B2B Marketing Conference II, this December 7-8!

About the Conference

May 23–25, 2022 | Scottsdale, Ariz. and Virtual

The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.

Using the ANA Growth Agenda as a guide, the conference detailed the path forward, enabling CMOs and their teams to take actions to drive economical and societal growth.

 

Relive the conversation at #ANAB2B

The 2022 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Milton Hwang, VP of Marketing Operations, HSA Bank, a division of Webster Bank
  • Archie Lyons, Global Creative Director & Sr. Market Professional, Caterpillar
  • Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
  • Amy Protexter, Senior Vice President - North America Marketing, Insight

Hosts and Speakers

David Blackburn

Head of Digital Marketing

ProShares

Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthcare

Dominic Chu

Senior Markets Correspondent

CNBC

Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Jeremy Cochran

President, America

Stein IAS

Sonia David

Vice President, Business Marketing

ANA

Sven Dellagnolo

Sr. Director, Global Demand Generation and Marketing Strategy

Lexmark

Jessica Fewless

Client Partner

Inverta

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Milton Hwang

VP of Marketing Operations

HSA Bank, a division of Webster Bank

Lainey Johnson

Americas Brand and Media Leader

EY

Casey Jones

CEO

BriefLogic

Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Emily Ketchen

VP and CMO of Intelligent Devices Group and International Markets

Lenovo

Lindsey Kollross

Lead of B2B Integrated Marketing

Yahoo

Jon Krevolin

Executive Creative Director and EVP

Doner

Bob Liodice

Chief Executive Officer

ANA

Jeff Lowe

EVP

SMART Technologies

Archie Lyons

Global Creative Director & Sr. Market Professional

Caterpillar

Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Rob Markey

Partner

Bain & Company

Kim McNeil-Downs

Leader, Green Dot Agency

Deloitte (2021 B2 Award Winner)

Stephanie Moritz

CMO and CCO

American Dental Association (ADA)

Danny Nail

Director and Global ABM Center of Excellence Lead

Salesforce

Doug Novack

Managing Director, Business and Industrial Markets (B2B) Practice

Google

Jenna Pipchuk

EVP, Chief Sales Officer

Smart Technologies

Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Amy Protexter

Senior Vice President - North America Marketing

Insight

Juliet Randall

VP, Global ABM Strategy

Salesforce

Mike Rucker

VP, NBC News Brand Studio

NBCUniversal

Aaron Smith

Global Marketing Director

KPMG

Bill Tucker

Group Executive Vice President

ANA

Derek Yueh

Partnership Lead

The B2B Institute

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors