2020 ANA Brand Activation Marketing Conference

The 2020 ANA Brand Activation Marketing ConferenceEngage. Inspire. Impact. – highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines

This one-stop event brings together marketers, storytellers, innovators, and leading brand activation experts for two-and-a-half days of inspiring and insightful sessions showing the real world, synergistic integration of ALL the disciplines of Brand Activation – Experiential, Influencer, Content, Promotion, Relationship and Commerce Marketing. Successful brands know that growth comes from how these disciplines work together, to create the meaningful connections with consumers that help drive long term value for the brand.

Hear what inspired attendees from last year’s conference had to say:

  • "I have been to several ANA conferences and found this one to not only have the great content that is always consistent, but also more opportunities to network and connect with peers."
  • "I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways."
  • "Content was very relevant to my role with my company and addressed many of the same issues we are currently trying to address."
  • "Amazing and engaging topics. Really challenges the 'industry standard.' Super professional. Fantastic networking opportunities."
  • "This was all very informative, I came back extremely inspired — I loved how it was not just a lot of 'this is what we are doing' but a good mix of the 'WHY' and strategy so we could bring back learnings to our own organizations."

The ANA Brand Activation Marketing Conference will also showcase the 37th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful case studies in 23 categories. The best of brand activation marketing will be selected from hundreds of entries by a panel of CMO’s and other senior marketing leaders and presented on site in one of the industry’s marquee events of the year. Some of our new, on-trend categories this year include: Innovative Commerce, Sports or Esports Marketing, and Challenger Brand Marketing.

The hashtag for this event is #ANAActivate

Conference Co-Chairs:

  • Amy Spiridakis, Vice President, Marketing, Target
  • Bruce Kalfus, Sr. Director, ESPN Sports Marketing, ESPN
  • Dee Hall, Executive General Manager, Advantage Solutions
  • David Saalfrank, President, Eventive Marketing

  

Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,899 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,099 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package.

when

Start: Wednesday, April 22, 2020 at 2:00pm

End: Friday, April 24, 2020 at 11:30am

WHERE

Hilton San Diego Bayfront
1 Park Blvd.
San Diego, CA 92101

The ANA has negotiated a special room rate of $315/night. To make your room reservation, please click here. You may also call the reservations department at (619) 564-3333 and reference the 2020 ANA Brand Activation Marketing Conference. The cut-off date to obtain the ANA rate is Wednesday, April 1, 2020, after which prevailing rates apply. Please notify the hotel of any special needs that you may have.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,299 Silver Tier $1,449 Individual $1,549 Nonmember $1,549
Single REGGIE Awards Dinner Only (One single ticket for the REGGIE Awards Gala Cocktail Reception and Dinner ONLY) Client-Side Tier $400 Platinum Tier $400 Gold Tier $400 Silver Tier $400 Individual $500 Nonmember $500
One Table - REGGIE Awards Gala (Table seats 10 people. Guest names will be required prior to event.) Client-Side Tier $3,500 Platinum Tier $3,500 Gold Tier $3,500 Silver Tier $3,500 Individual $4,500 Nonmember $4,500

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,899 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,099 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, April 22, 2020
1:00pm
- 8:00pm
Registration Opens

2:00pm
- 4:45pm
Conference Kickoff

MAKING TROUBLE IN THE MAINSTREAM COOKIE MARKET ONE BITE AT A TIME

The troublemakers at Michel et Augustin have the unenviable task of introducing French pastry know-how to unsuspecting Americans and will not stop until Americans of all ages have access to delicious, honestly indulgent, joyfully inspired French treats. The phenomenal success of Michel et Augustin – France’s answer to Ben & Jerry’s – is primarily down to clever marketing with an attitude. Consumers appreciate the way the company uses humor to talk up the quality of its products. Evan Holod, Chief Troublemaker and CEO will share the story behind how the quirky French company has become a super scrappy, passionate U.S. marketer of cookies and other delicacies, being on a mission to bring French pastry know-how to the masses and spread the love for its tasty creations with creative brand activation marketing.

Evan Holod
Chief Troublemaker, CEO, USA Michel et Augustin

UNITED: FLYING THE FRIENDLY GALAXY

How United—a brand known for Fly the friendly skies—delivered on “friendly,” in a friendly-challenged industry.

Mark Krolick, Vice President of Marketing, will share how United doubled down on its enduring brand promise, rebuilt the company’s reputation, and won back the trust and loyalty of its customers. Joined by agency partner, Ida Rezvani, President of mcgarrybowen, they took United where no airline had gone before and joined forces with Disney and the Star Wars franchise to generate excitement for the brand.

United and Star Wars share a common mission of connecting the world and combating elements as they get thousands of customers to destinations throughout the Friendly Galaxy safely and on time. The result of this multi-dimensional effort gave every customer a bold, engaging, and entertaining experience on every journey they took.

Mark Krolick
Vice President, Marketing United Airlines
Ida Rezvani
President, NY Office mcgarrybowen

CPG GOES DTC: LEARNING THE NEW BRAND/PERFORMANCE TANGO

In early 2018 Clorox acquired DTC-superstar Nutranext and its portfolio of natural health brands. Hear from Vivian Chang how Nutranext has challenged the status quo at Clorox in building agile teams and driving product development timelines down. Additionally, Vivian will share how these DTC brands leverage audience personas and targeted storytelling, direct response and the traditional CPG infrastructure investment to prove that Marketing = Science + Art.

Vivian Chang
Vice President, Growth, Nutranext DTC The Clorox Company
6:30pm
- 7:30pm
Reception

7:30pm
- 10:00pm
REGGIE Awards Dinner

The REGGIE Awards Gala will take place on the first evening of the ANA Brand Activation Conference and will honor the winners of the 2020 REGGIE Awards. A total of 70 awards will be presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories. The event culminates with the SUPER REGGIE announcement, honoring the best campaign of 2019 chosen from the Gold category winners.
Join us for an evening of dinner, drinks, and to celebrate individuals and organizations that have achieved outstanding success in Brand Activation Marketing

Thursday, April 23, 2020
6:00am
- 7:00am

SPARTAN WORKOUT TOUR

Join Spartan for a 60-minute bodyweight workout engineered to challenge your mind while training and sculpting your body. You’ll push-up, burpee and move with guidance from a certified Spartan coach. This workout is catered to all levels of fitness, so there's something for workout newbies and gym fanatics alike.

You won’t want to miss out on this high-energy, no-excuses event!

7:00am
- 7:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:30pm
General Sessions

8:30am
- 10:30am

OPENING REMARKS

Bob Liodice
CEO ANA

WALKING THE TALK: VISA CHAMPIONS WOMEN, THE WORLD OVER, AS THEY STRIVE FOR GREATER GENDER EQUALITY

Women power economies around the world. They inspire and make an impact in the workforce as entrepreneurs, athletes and as decision leaders in the household. More than ever, women are making their own way forward. Yet from Lagos to London, they are underrepresented – and barriers run steep. The overall gender gap (defined through economic opportunity; political empowerment; educational attainment; and health and survival) is so wide the World Economic Forum says it will take 108 years to close.

The opportunity presented by women as consumers, – through businesses, as household leaders or as independent earners – is growing and the fate of brands both from an equity and profitability perspective is at stake.

Mary Ann Reilly, SVP and Head of N.A. Marketing at Visa, will share how the organization is putting the extraordinary power of its brand, business and network to help narrow that gap.

Mary Ann Reilly
Senior Vice President, Head of North America Marketing Visa Inc.

CIGNA: THREADING THE POWER OF COMMUNITY

Cigna Corporation is a global health service company dedicated to improving the health, well-being, and peace of mind of those they serve. They deliver choice, predictability, affordability and access to quality care through connected, personalized solutions that advance whole person health, both in body and mind.
As an ever-expanding category leader, Cigna has both defined and refined corporate best practices through its strategic brand activation platforms around sponsorships and partnerships. Always staying true to their mission, “community” is at the heart of any Cigna engagement.
Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.

Stephen Cassell
SVP, Global Brand & Customer Communications Cigna Corp.
10:30am
- 10:55am
Networking Coffee Break

10:55am
- 12:30pm

AFLAC: SERVING A SOCIAL PURPOSE WITH BRAND MASCOTS

In a world that demands companies serve a purpose beyond just profits, Catherine Hernandez-Blades, Senior Vice President and Chief Brand and Communications Officer, Aflac, and Carol Cone, Founder/CEO, Carol Cone ON PURPOSE, will illuminate the potential for brand mascots to champion social issues aligned with the brand to accelerate both business and societal impact. This dynamic presentation on the evolving role of brand mascots to serve a social purpose will tell a story in part, through the lens of Aflac's breakthrough social robot, My Special Aflac Duck, which links its iconic mascot with its 22-year, $123M philanthropic commitment to pediatric cancer. Since introducing My Special Aflac Duck in January, Aflac has won the Holmes Report Platinum SABRE for Best in Show, the CES Tech for a Better World award, and a Gold REGGIE Award, among other accolades.

Catherine Hernandez-Blades
Senior Vice President and Chief Brand and Communications Officer Aflac
Carol Cone
Founder/Chief Executive Officer Carol Cone ON PURPOSE
Aaron J Horowitz
Co-Founder & CEO Sproutel

SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY

Spartan Race is the global leader in obstacle course races, with the right challenge for anyone - from first-time racers to elite athletes. Hear from Spartan's CMO, Carola Jain, on how they’ve driven the growth of this Brand Activation playground for both newbies and their passionate diehard racers that become part of this lifestyle way beyond race day. From health & fitness custom content throughout the year, to the macro and micro influencers that live and breathe Spartan (some even get tattoos!) they’ve built a loyal army of over 1 million racers annually through their unique approach – and as a result have built a loyal community – along with unforgettable race experiences.

Carola Jain
Chief Marketing Officer Spartan Race
12:30pm
- 2:00pm
Luncheon  

ONE-STOP FOR LOCAL MARKETING KEEPS BRANDS GOING

As Bobcat prepared to launch a new tractor line and update a loader series for the first time in a decade, it represented a huge opportunity to invigorate the brand. There would be a lot to manage, and a lot to communicate to local dealers. With vendors all across the marketing spectrum, how do you keep everything organized, easy to use and on-brand? Bobcat chose a simplified approach with BrandMuscle, consolidating everything dealers needed for local marketing into a single platform. Belinda Forknell, Senior Demand Generation Marketing Manager at Bobcat, shares how one stop for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.

Jason Tabeling
EVP Product Marketing BrandMuscle
Belinda Forknell
Senior Marketing Manager, Demand Generation Doosan/Bobcat
2:00pm
- 3:45pm
General Sessions Cont.

KICK-STARTING THE ALCOHOL FREE BEER CATEGORY IN USA

Heineken® has been an iconic presence in the US since the 1930’s, when ships waiting in New York harbor delivered the first imported beer as soon as Prohibition ended.

Continuing with that pioneering spirit, in 2019 the Dutch brewer launched Heineken® 0.0. tasked with revitalizing the brand and exponentially grow the anemic non-alcoholic beer segment. Borja Manso-Salinas, VP of Marketing Heineken® Brand will share with us how a loved and iconic brand can reinvent itself being true to its positioning and values and, at the same time, open up a whole new category for consumers.

Borja Manso Salinas
Vice President, Marketing (Heineken Brand) Heineken USA

RIND-BLOWING MARKETING FROM WISCONSIN CHEESE

From breaking a Guinness World Record to creating the most popular lounge in SXSW history, the team at Wisconsin Cheese has been making headlines around the globe. More importantly, with a new strategy and ambassadors in every US state, they are truly changing perceptions and revolutionizing marketing for a 170-year-old industry. Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth. Brie-lieve us—there’s so much more to this cheesy story. Get ready to have your rinds blown!

Suzanne Fanning
Chief Marketing Officer/Wisconsin Cheese Senior Vice President/Dairy Farmers of Wisconsin
3:45pm
- 4:05pm
Networking Coffee Break

4:05pm
- 5:15pm
General Session Cont.

DOSOMETHING.ORG - POWERING REAL-WORLD IMPACT WITH YOUNG PEOPLE

As the largest not-for-profit exclusively for young people and social change, DoSomething ‘s millions of members join their volunteer, social change and civic action campaigns to make real-world impact on causes they care about. Hear passionate CEO Aria Finger share how they’ve cracked the code on getting young people involved and championing causes, what makes them tick, and highlight some of the really successful and compelling co-branded campaigns DoSomething.org has done with brands like Garnier, Kotex, 3M and Hollister. 

Aria Finger
CEO DoSomething.org

MOVING BEYOND THE BOTTLE

While S'well is best known for its stylish bottles that made reusable hydration cool, the brand has expanded throughout the past ten years to include so much more. How does a brand known for one product push the boundaries to create greater awareness for its full range while staying true to its mission and roots? Josh Dean, CMO at S'well, will share how the design company for good is moving beyond the bottle, highlighting its recent global marketing campaign and continued commitment to sustainable living. 

Josh Dean
Chief Marketing Officer S'well
5:30pm
- 6:30pm
Reception

7:00pm Dinner On Your Own

Friday, April 24, 2020
6:00am
- 7:00am

SPARTAN WORKOUT TOUR

Join Spartan for a 60-minute bodyweight workout engineered to challenge your mind while training and sculpting your body. You’ll push-up, burpee and move with guidance from a certified Spartan coach. This workout is catered to all levels of fitness, so there's something for workout newbies and gym fanatics alike.

You won’t want to miss out on this high-energy, no-excuses event!

7:00am
- 11:30am
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 11:30am
General Sessions

8:30am
- 9:15am

INNOVATIVE BRAND ACTIVATION THAT CONNECTS WITH NBA FANS TO DRIVE GROWTH

As the Vice President of Media Partnerships and Business Development, Julie Morris oversees the relationship with all the league’s media partners to develop integration opportunities for the NBA’s marketing partners and prospects across television, digital, social and emerging media. Julie will focus on how the NBA drives innovation and delivers brand activations campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.

Julie Morris
Vice President, Media Partnerships & Business Development NBA
9:15am
- 9:50am

ACTIVATING TO OUTSMART CANCER ONE BOOB AT A TIME

Breast cancer is the most commonly diagnosed cancer in women under 39. In the U.K. it especially lacks awareness with younger people and needs a high impact message to break through. Hear Kristin Hallenga’s inspirational story as a 23 year old founder of CoppaFeel! and 11-year breast cancer survivor. They are the first breast cancer charity in the U.K. to solely create awareness among young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. They like to talk about a serious message in a light-hearted way, empowering people to start healthy habits for life. She’s coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

Kristin Hallenga
Founder CoppaFeel!
9:50am
- 10:20am
Networking Coffee Break

10:20am
- 11:30am
General Session Cont.

10:20am
- 10:55am

SESSION TBD

10:55am
- 11:30am

HOW A SMALL GATHERING OF NERDS BECAME AN INTERNATIONAL PHENOMENON

Discover how a small event with limited resources was able to attract top named talent, major exhibitors, international media and visitors from around the world. 

David Glanzer
Chief Communications & Strategy Officer Comic-Con
11:30am Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.