Thank you to everyone who attended the 2021 ANA Experiential, Content & Commerce Marketing Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2021 ANA Influencer Marketing Conference this May 25-26 and the 2021 ANA Brand Activation & Creativity Conference this August 10-12 in Chicago, Ill.

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

• Vivian Chang, VP, Growth, Nutranext DTC, The Clorox Company
• Greg Guidotti, General Manager, Sugar Portfolio, Ferrara Candy Company
• Lubomira Rochet, Global Chief Digital Officer, L'Oreal
• And more.

This virtual conference celebrated the brands that have best integrated experiential, content, and commerce marketing strategies and executions to drive growth, especially as all three areas morphed and expanded in scope during the pandemic.

At the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference, you heard insightful case studies from brands that best executed these strategies to build their brand’s image and better connect with their customers to drive growth.

Relive the conversation at #ANAactivate

Mark your calendars to get the latest on the most important brand activation disciplines with the 2021 ANA Influencer Marketing Virtual Conference, May 25-26, and the hybrid 2021 ANA Brand Activation & Creativity Conference, August 10-12 in Chicago, Ill.

Celebrate the best brand activation campaigns of 2020 at the virtual presentation of the 2021 ANA REGGIE Awards on May 15 and benchmark against the powerful work selected by a jury of industry leaders as best-in-class examples of brand activation.

Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit that brings together key tools and templates from across the disciplines of brand activation.

Compiled from survey results in partnership with The Content Council, senior-level marketers from the U.S. and Canada share their views on the future of this discipline.

The ANA surveyed its members to gain a greater understanding of marketers' experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research.