2019 ANA Brand Activation Marketing Conference

The 2019 ANA Brand Activation Marketing ConferenceEngage. Inspire. Impact. – highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines.  CMO’s and other marketing leaders will present their coordinated brand activation strategies that provide maximum impact – not only to the brand and its growth, but to the customers and their needs.  This event brings together marketers, retailers and agencies— for two-and-a-half days of inspiring and insightful sessions and networking.

Hear what attendees from last year’s conference had to say:

  • The conference included a wide range of topics from interesting brands, some established, some I had never heard of. It also really expanded my knowledge of the definition of brand activation. Super informative and entertaining!
  • The presentations were exceptional - content, quality, production value. The speakers were really great. The topics were so relevant and they really crossed all industries
  • I thought the presenters and presentations were awesome, it was fascinating to see what other brands are doing and I think most marketers would benefit from the conference

The ANA Brand Activation Marketing Conference will also showcase the 36th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful case studies in all areas of Brand Activation – including Content, Shopper/Commerce, Experiential, Relationship, Influencer and Promotion Marketing campaigns.

The hashtag for this event is #ANAActivate.

Conference Co-Chairs:

  • Rob Rivenburgh, CEO, North America, The Mars Agency
  • Tina Manikas, President, FCB/Red
  • David Lee, Head of Licensing and Partnerships, MillerCoors


Start: Wednesday, May 15, 2019 at 3:00pm

End: Friday, May 17, 2019 at 5:00pm


The Ritz-Carlton, Grande Lakes
4012 Central Florida Pkwy
Orlando, FL 32837

The ANA has negotiated a special room rate of $294/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, April 23, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Conference Registration (Includes ticket to the REGGIE Awards Dinner) $1,099 $1,099 $1,199 $1,399 $1,645 $1,645
Single REGGIE Awards Dinner Only (One single ticket for the REGGIE Awards Gala Cocktail Reception and Dinner ONLY) $400 $400 $400 $400 $500 $500
One Table - REGGIE Awards Gala (Table seats 10 people. Guest names will be required prior to event.) $3,500 $3,500 $3,500 $3,500 $4,500 $4,500

ANA Client-Side Marketer members may take advantage of special corporate pricing of $2,799 & Marketing Solutions Provider Gold members may take advantage of special corporate pricing of $2,999 to purchase a corporate package for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.


Alvaro Luque
President and Chief Executive Officer
Avocados From Mexico


Lisa McKnight
Senior Vice President and Global Brand GM, Barbie
Mattel, Inc.

Jennifer Breithaupt
Global Consumer Chief Marketing Officer

Ryan Reis
Vice President, Coors Family of Brands

Lisa Hurwitz
Chief Growth Officer (Marketing & Innovation)
Grassroots Cannabis

Scott Becher
Vice President, Head of Partnerships
Carnival Cruise Line

Kathryn Pratt
Director, Brand Engagement
L.L. Bean

Ben Grossman
Senior Vice President and Group Strategy Director
Jack Morton Worldwide (IPG)

And more to come!

Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted.

• A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
• A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
• No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
• No refund will be granted for 'no shows.'
• Corporate packages are not eligible for cancellation or refunds.
• Unused registrations/applications have no monetary value and cannot be credited to future years or events.
• ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
• A $125 processing fee will be assessed to change the name on a registration.
• Hotel room cancellations and changes must be made directly with the hotel.

1. The conference agenda is subject to change.
2. A portion of your guest room rate will be used to offset conference costs.
3. ANA accepts no responsibility for the loss of, or damage to, personal property.
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.