2020 ANA Masters of Data and Technology

Data and Technology is transforming marketing, media, advertising and consumer relationships more than ever before. Mastering Data and Technology has been identified by CMOs in the ANA’s Master Circle as one of their top strategic priorities for driving growth and for ANA to drive.

The ANA’s inaugural Masters of Data and Technology Conference will bring together an unprecedented cast of CMOs, data and MarTech/AdTech executives and recognized industry experts to provide a comprehensive, 360 degree view of this complex, dynamic and ever changing ecosystem. This program will offer attendees a unique opportunity to hear leading executives at world class companies discuss the many burning issues in data and technology.

Hear marketers provide their unfiltered perspective on the changes that need to occur in the marketing technology ecosystem in order to address their many pain points and fully optimize their significant data and technology investments. Listen as data executives share how they are leveraging the power of data, analytics and insights to drive growth. Tune in to the latest all-new initiative aimed at achieving full programmatic supply chain transparency. Hear from privacy leaders on state and federal privacy legislation and the industry’s efforts for a national solution via Privacy For America.

This is the only national conference that will bring this caliber of industry thought leaders and cutting edge issues together in one event. Whether you are a Fortune 500 marketer, data provider, brand agency leader, or MarTech/AdTech executive, the ANA Masters of Data and Technology Conference is certain to make your must-attend list for 2020 and every year to come.

Register before December 30 and save $200. Plus, get the information you need to take your use of data to new heights.


 

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Silver Tier members:

  • $2,499 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold and Silver Tier members may purchase a maximum of 1 corporate package.

when

Start: Monday, March 2, 2020 at 2:00pm

End: Wednesday, March 4, 2020 at 3:00pm

WHERE

The Rosen Shingle Creek
9939 Universal Blvd
Orlando, FL 32819

The ANA has negotiated a special room rate of $289/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Thursday, February 6, 2020, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 12/30/2019
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration (Conference registration includes the International Echo Awards Gala Dinner) Client-Side Tier $1,149 Platinum Tier $1,149 Gold Tier $1,245 Silver Tier $1,299 Individual $1,449 Nonmember $1,449
International ECHO Awards Gala - Dinner Only (One single ticket for the International ECHO Awards Gala Dinner ONLY) Client-Side Tier $250 Platinum Tier $250 Gold Tier $250 Silver Tier $250 Individual $250 Nonmember $250

Please note Early Bird pricing expires at 11:59 PM EST on 12/30/19.

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099.  Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company & Marketing Solutions Provider Silver Tier members may take advantage of special corporate pricing of $2,499 to purchase a corporate package for up to two members from the same company.  Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold and Silver Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Monday, March 2, 2020
2:00pm
- 4:20pm
Kickoff Sessions

3:30pm
- 4:10pm

To Be Announced

6:30pm
- 10:30pm

2020 International ECHO Awards Gala

Join your colleagues from around the world and invite your clients to the 90th anniversary of the ECHO Awards. Reception begins at 6:30pm with dinner and ceremony to follow from 7:30pm into the evening.

Tuesday, March 3, 2020
8:30am
- 8:50am
Opening Remarks

Bob Liodice
Chief Executive Officer ANA
Bill Tucker
Group Executive Vice President ANA
8:50am
- 9:30am

The Journey to Mastering your Martech and Why Marketers Must Take Control of Their Tech stack

JPMorgan Chase has always had leaders who have believed in the power of data and technology to drive meaningful engagement with current and new consumers. CMO Kristin Lemkau has been one of the company’s true visionaries when it comes to adopting advancements in MarTech and in understanding the power of AI to transform their marketing. But it hasn’t all been easy. Hear first-hand about this marketer’s experience with data and technology and her thoughts on how marketers need to take control of their MarTech and Data stacks.

Kristin Lemkau
Chief Marketing Officer JPMorgan Chase
9:30am
- 10:10am

How Data and Technology will Shape the Modern Marketer

While today's emerging technologies are shaping Marketing innovation at a rapid pace, IBM SVP of Digital Sales & CMO, Michelle Peluso, believes that the next 10 years will be about true, fundamental disruption. During this session, Michelle will share how the Modern Marketer is uniquely positioned to redefine the client experience through growing customer insights and access to technologies like AI and Blockchain.

Michelle Peluso
Senior Vice President and Chief Marketing Officer IBM
10:10am
- 10:40am
Coffee Break

10:40am
- 11:20am

Creating a New Breed of Marketing Holding Company with Data at the Heart

“All marketing is data-driven marketing.” That is Bryan Kennedy’s philosophy. As CEO of Epsilon-Conversant, his organization has been placed at the at the heart of agency holding company giant Publicis to turbocharge creative, media, and technology with data at its core. As marketers seek to marry the best of their first-party data with the richest third-party data sets available to drive and scale consumer engagements, this session will help you understand how these new data and agency relationships will matter for your business in a privacy-sensitive environment.

Bryan Kennedy
Chief Executive Officer Epsilon-Conversant
11:20am
- 12:00pm

Getting Closer to the Consumer Through Advanced Insights and Analytics

Global CPG giant P&G has been transforming the way they understand consumer interaction and engagement with their brands using today’s next-gen technology, big data, and the nuances of behavioral sciences with the goal of delighting the 5 billion consumers they serve every day and driving brand growth. Kirti Singh, Chief Analytics & Insights Officer at P&G, has been leading the company’s charge to create superior brand experiences for consumers through the application of deep insights and powerful analytics, and will share his thoughts on the importance of using data and advanced analytics to get closer to consumers.

Kirti Singh
Chief Analytics & Insights Officer P&G
12:00pm
- 1:30pm
Lunch

1:30pm
- 2:10pm

Demystifying the Growing and Complex MarTech System

Scott Brinker has been in the MarTech space longer than most knew it existed. His famed MarTech 7000 landscape chart has been used in marketing presentations all over the country. As one of the leading experts in the MarTech arena, Scott will help  demystify the MarTech stack for marketers and help clarify what is going on in this complex and continuously changing ecosystem. Scott will also offer his suggestions on what MarTech companies need to be doing to better meet the needs of marketers, as well as advice he has for marketers on their approach to building tech-stacks within their organizations. 

Scott Brinker
VP Platform Ecosystem at HubSpot Editor at ChiefMarTech.com
2:10pm
- 2:50pm

Data Privacy – The Search for a National Solution

The ANA has been a leading voice in the data privacy discussion since it began. The ANA has tapped Venable, the country’s leading privacy law firm, to help our members and the industry in their efforts to enact responsible and comprehensive privacy and data security legislation at the federal level, through both the ANA’s efforts, and those of the ANA-backed industry consortium Privacy for America. Stu Ingis, Partner and Chairman at Venable, will provide a brief snapshot of the current privacy situation and lead a panel that brings a marketer, legislator, and data provider to the table to discuss the latest developments in this critical discussion, and the challenges in securing consensus at the federal level in this political climate.

Stu Ingis
Chairman-Partner Venable LLP
2:50pm
- 3:30pm
Coffee Break

3:30pm
- 4:10pm

McDonald’s Leans Into MarTech

When the world's leading fast-food retailer creates an all-new position that focuses specifically on MarTech, the industry takes note. When that company, McDonald's, also announces that it has acquired Dynamic Yield and will use decision technology to increase personalization and improve overall customer experience, it is clear that the QSR giant is serious about their tech stack. In this session, you'll hear from Bob Rupczynski, SVP of MarTech at McDonald's, about these bold moves and others in their efforts to bring the tech stack to bear on their business, in real-time, as well as how technology is a critical part of their overall Velocity Growth Plan. Hear his candid take on what has gone well, as well as the missteps they've made along the way, and learn what his advice is to the industry for working more effectively with marketers.

Bob Rupczynski
Senior Vice President, Marketing Technology McDonald's
4:10pm Closing Remarks

Wednesday, March 4, 2020
8:40am
- 8:50am
Opening Remarks

Bill Tucker
Group Vice President ANA
8:50am
- 9:30am

Driving Growth with A Strong Data-Driven Culture

As President of Diageo Beer Company, one of the world's leading producers of spirits and beer, Nuno Teles has a unique vantage point from which to see how data and technology impact his business from end to end, whether in product innovation, production, marketing or distribution. Featuring iconic brands such as Guinness, Crown Royal and Bailey's Irish Cream, Diageo has been driving growth when others in the category are fighting over declining market share. With his strong marketing DNA, Nuno credits getting to know their consumers better as a key component of their sustained growth. In this session, hear why he believes having a strong data-driven culture across the organization is critical to its long-term success, and how a focus on a data-driven culture can improve the consumer experience, marketing efficiency and speed to market overall. Get a view from the top on how data helps Diageo drive growth in an increasingly crowded and continually fragmenting spirits and beer marketplace, as well as how it helps this leading global company better understand their consumers as they develop new products and niche line extensions.

Nuno Teles
President Diageo Beer Company, USA
9:30am
- 10:10am

Put Data and Analytics at the Center of Your Organization

Denise Karkos, CMO at SiriusXM + Pandora, has always believed that analytics should be at the heart of every marketing organization. Her experience has shown her that creating a world-class data and analytics operation is a team sport both within your company, and with your marketing service partners. Hear her thoughts on what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage. 

Denise Karkos
Chief Marketing Officer SiriusXM + Pandora
10:10am
- 10:40am
Coffee Break

10:40am
- 11:20am

Bringing Transparency to the Programmatic Supply Chain

The ANA has been actively addressing the lack of transparency in the programmatic space for some time, as well as the associated “Ad Tax,” which is costing marketers billions of dollars a year. Joe Zawadzki, founder & CEO of the DSP MediaMath, is leading a consortium of key partners which includes Oracle and IBM Watson that is seeking to fix the broken digital media supply chain. This new system, dubbed Source, will be aimed at providing marketers with a new system that will deliver transparency, addressability, and the power of AI to marketers. Hear more from Joe and a panel of supply chain partners on how Source is out to change marketing for the better.

Joe Zawadzki
Founder-Chief Executive Officer MediaMath
11:20am
- 12:00pm

To Be Announced

12:00pm
- 1:30pm
Lunch

1:30pm
- 2:10pm

To Be Announced

2:10pm
- 3:00pm

To Be Announced

3:00pm Adjourn


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.