2021 ANA Nonprofit Federation Winter Conference (now Virtual!)

Join hundreds of fundraising and marketing professionals at The ANA Nonprofit Federation Winter Conference (now Virtual!), an annual event where you can exchange innovative ideas and collaborate with colleagues to generate creative strategies help you build and strengthen the relationship with your donors.

Marketing’s evolution is getting more accelerated and you need to keep up. At this conference, you’ll hear case studies and success stories from experts and industry leaders that will offer you actionable solutions to the issues and challenges that you face in today’s dynamic environment.

Conference Co-Chairs
Amy Bobrick
Vice President, Strategy
Merkle RMG

Luke Franklin
Vice President, Membership
ASPCA

Kate Hollandsworth
Senior Director, Strategic Services
Integral, LLC

when

Start: Wednesday, February 17, 2021 at 11:00am

End: Thursday, February 18, 2021 at 4:00pm

WHERE

Virtual Event (Eastern Time)

There is only corporate package pricing available for this conference. Please kindly click "Buy Corporate Package" to purchase a corporate package for your company. Once you purchase a package, you may register an unlimited number of attendees. If your company has already purchased a corporate package and you would like to register under the corporate package please click "Register Now."

Should you have issues when registering, please reach out to registration@ana.net.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, February 17, 2021
10:30am
- 10:45am

OPENING REMARKS

Kate Hollandsworth
Senior Director of Strategic Services Integral
10:45am
- 11:05am

OPENING PRESENTATION

Bob Liodice
Chief Executive Officer ANA
11:05am
- 11:20am
THOUGHT LEADER SESSION 1

11:20am
- 12:05pm
KEYNOTE PRESENTATION

Kathleen Rogers
President EARTHDAY.ORG
12:05pm
- 12:50pm

IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020

At the risk of overuse, 2020 was an unprecedented year for fundraising. But for which organizations, and how? Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own. They'll share approaches, results, and lessons learned including acting on opportunities, finding your own relevant story, and engaging your donors in a compelling way when your mission isn't core to the event.

Alison Teres
Executive Director, Core Donor Fundraising & Operations American Red Cross
Mekea Harvey
Assistant Director of Marketing The Greater Boston Food Bank
Josh VanDavier
Director, Integrated Fundraising Make-A-Wish America
John Wilkinson
SVP, Account Management One & All
12:50pm
- 1:05pm
THOUGHT LEADER SESSION 2

1:05pm
- 1:15pm

BREAK

1:15pm
- 1:30pm

ANA NONPROFIT AWARDS AND RECOGNITION

Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient and 2021 Max Hart Nonprofit Achievement Award recipient. Learn more about sponsoring the Federation and the ANA NF awards program on our website, https://nonprofitfederation.org/.

1:30pm
- 2:15pm

EXPANDING AUTHENTICALLY INTO DIVERSE AUDIENCES

In progressive philanthropy, we work with and for diverse constituencies, and it's critical to speak to these groups of supporters - not at them. By amplifying their voices and describing their experiences through a variety of authentic content types, you can create more inclusive, genuine connections to your mission.

In this session, you'll hear from GirlTrek and Anne Lewis Strategies about how they've implemented these imperatives enroute to quadrupling the organization's audience of Black women dedicated to self-care and daily walking in less than a year. From developing community-centered creative to sharing it with sophisticated targeting and innovative, collaborative user experiences, these experts will help illuminate the keys to executing strategies consistent with both an organization's values and those of its supporters.

Jaida Vaught
Chief of Marketing & Strategic Partnerships GirlTrek
Ambika Subramanyam
Senior Vice President, Director of Accounts Anne Lewis Strategies
2:15pm
- 3:00pm

THE NEW FACE OF FACE-TO-FACE FUNDRAISING

Last year, many international organizations’ F2F programs were and continues to be affected by the COVID pandemic. How are nonprofits adjusting to these new challenges and what are the next steps forward for F2F fundraising? Hear from a panel of nonprofit experts and how each of their organizations are evolving and adapting their F2F strategies for the future.

Melanie Sovern
Senior Marketing Manager, Sustainer Giving Doctors Without Borders/Médecins Sans Frontières (MSF)
Kelly England
CEO/Founder Multiply Strategies
Ali Jones
National Face to Face Fundraising Manager Oxfam America
3:00pm
- 3:10pm

BREAK

3:10pm
- 3:25pm
THOUGHT LEADER SESSION 3

3:25pm
- 4:10pm

VIRTUAL EVENTS: BUILDING A HYBRID EVENT MODEL

History has taught us that necessity is the mother of all invention. In 2020, the loss of events and face-to-face canvassing led nonprofit organizations to move online to virtual events. Now, this new event model is here to stay in a hybrid form of in-person and digital events.

Debbie MacDonald
Director of Development City Rescue Mission
Karla Baldelli
VP, Donor Engagement RKD Group
4:10pm
- 4:55pm
KEYNOTE PANEL

HOW BRANDS BUILD ENDURING RELATIONSHIPS WITH NONPROFITS

Brands are embracing purpose more than ever before, and it’s often reflected through close collaborations with nonprofit organizations and other partners. By committing to social causes they care deeply, purpose-driven brands are driving positive change in the world, bolstering their own community programs, and elevating the missions of nonprofit partners. In this session, Ken Beaulieu, director of the ANA Center for Brand Purpose and host of the Beyond Profit podcast, gets the inside scoop from a panel of business leaders about how nonprofits can identify likeminded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.

John Brody
Global Head of Sales & Partnerships WWE
Donna Vieira
EVP and Chief Commercial Officer Sallie Mae
Ken Beaulieu
Senior Vice President of Marketing & Communications ANA
4:55pm
- 5:00pm

CLOSING REMARKS

Kate Hollandsworth
Senior Director of Strategic Services Integral
Thursday, February 18, 2021
10:30am
- 10:35am

OPENING REMARKS

Luke Franklin
Vice President, Membership ASPCA
10:35am
- 11:15am

KEY ECONOMIC TRENDS SHAPING THE FUTURE OF GIVING

As the political landscape changes post-election and the impact of the COVID-19 pandemic continues across the nation, the overall economy has been battered. For organizations, it is important to be aware of key economic factors that will impact your donors and supporters as a result. Join us for this overview to learn about the economic outlook and key trends for organizations and their donors, and what this will mean for the future of giving.

Senny Boone
SVP, Nonprofit Federation, Email Experience Council and Accountability ANA
Paul Clolery
Vice President & Editorial Director The NonProfit Times
Brian Mittendorf
PhD, Fisher Designated Professor of Accounting The Ohio State University
Una Osili
Director of Research, Professor of Economics and Philanthropic Studies Indiana University
11:15am
- 11:30am
THOUGHT LEADER SESSION 4

11:30am
- 12:15pm
KEYNOTE PRESENTATION

USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS

After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources. Through locally led approaches, our food resilience programs advance human and environmental health, offer access to professional culinary training, create jobs, and improve food security for the people we serve. This work began after the devastating 2010 earthquake in Haiti, with the belief that food can be a powerful agent of positive change in distressed communities. Our programs cover a range of areas, including clean cooking, food safety and sanitation, culinary education, and building resilient food systems.

Alexandra Garcia
Chief Program Officer World Central Kitchen
12:15pm
- 1:00pm

I WISH I WOULD’VE THOUGHT OF THAT

Dramatic changes in this past year has had nonprofit organizations re-examine and re-focus on the best way to fundraise.  Learn from fundraising experts on new strategies and ways their organizations and others have coped with the changing landscape. Gain new insights and tips to help shape your fundraising strategies for the future.

Ellie Ovsenik
Director of Digital Marketing and Advertising Rock & Roll Hall of Fame
John Perell
Director of Strategy and Member Experience Smithsonian Institution
1:00pm
- 1:15pm
THOUGHT LEADER SESSION 5

1:15pm
- 1:25pm

BREAK

1:25pm
- 2:10pm

DISASTER DONORS HERE TO STAY?

The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

Kate Hollandsworth
Senior Director of Strategic Services Integral
Evan Johnson
Sr Director, Direct Response & Donor Services Project Hope
Paul Leo
Retention & Strategic Segment Fundraising International Fellowship of Christians and Jews
2:10pm
- 2:25pm
THOUGHT LEADER SESSION 6

2:25pm
- 3:10pm

COVID DID WHAT?! HOW THE MARKET REALLY PERFORMED IN 2020

It would be an understatement to say 2020 was an odd year—from the global health crisis to the Presidential Election, nothing about it was in the realm of normal. As fundraisers and marketers, we want to understand the impact of these events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissects industry performance for the mail, digital, and commercial.

Deb Ashmore
Principal Analytics Consultant Blackbaud
3:10pm
- 3:20pm

BREAK

3:20pm
- 4:05pm

ADAPTING YOUR CASE FOR SUPPORT & MAJOR GIFT VISITS

In this session, we'll discuss the art and science of the virtual visit. The art discusses the heightened importance of understanding (and fully leveraging) powerful questions to identify their case for support vs. sharing the case for support. The science portion discusses how to leverage technology such as relationship mapping, connections, and affinity to create a more thoughtful and strategic visit.

In a land of virtual visits, major gift officers have to become even more strategic (and creative) when it comes to forging meaningful relationships.

Nathaniel Wyeth
Director of Development Washington National Cathedral
Kristin Priest
CFRE, VP, Client Strategy, Pursuant
4:05pm
- 4:50pm

SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!

Did you know that donors who make a second gift within the first 90 days have a lifetime value that is 10x that of a donor who only makes a single gift to your org?

In this session, we're going to show you how to acquire and inspire these SUPERFANS -- loyal donors who will support your org for years to come.

This takes more than just a timely acknowledgement or attractive welcome series. In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.

 

Nosa Adetiba
Director Member Acquisition ASPCA
Marne Lopez
Senior Director Epsilon
Valerie Vierengel
Account Director K2D Strategies
4:50pm
- 4:55pm

CLOSING REMARKS

Luke Franklin
Vice President, Membership ASPCA

Cancellation Policy and Notes

Code of Conduct: Nonprofit Federation Events

The Nonprofit Federation is dedicated to making our events a safe place for all. We do not tolerate harassment, intimidation or inappropriate behavior of any kind. All participants in Nonprofit Federation activities should adhere to a civil demeanor, a respectful and welcoming attitude toward colleagues and attendees at events.

You agree that your conduct reflects the Nonprofit Federation and its high standards of professionalism and respect toward others, including those with whom you may disagree. Discourse is highly encouraged but as professionals and leaders in the space that discourse should always be respectful. Anyone found in violation of this policy will be subject to removal from Nonprofit Federation event participation.

Anyone who believes they are being harassed, intimidated or targeted with inappropriate behavior should report it immediately to the SVP of the Federation Senny Boone, Esq., SBoone@ANA.net, 202.861.2498. Anyone found in violation of the Federation’s Code of Conduct may receive a warning, expulsion, or legal authorities shall be contacted if warranted by the circumstance. Anyone who feels unsafe or threatened onsite should immediately go to the hotel and alert the staff and police as may be necessary.