FREE: ANA's Global Week of Learning | March | Industry Conferences | Events & Webinars | ANA

FREE: ANA's Global Week of Learning | March

ANA Expands Global Day of Learning to Five Full Weeks throughout 2024

Nearly 30,000 marketers from 95 countries have participated in ANA’s Global Day of Learning. Now, to foster an even greater level of continuous learning, knowledge sharing, and skill development, ANA is expanding the innovative event from one day – to an entire week. Three times a year.

And – it’s all still FREE.

Click on the REGISTER button below to register now for Global Week of Learning - from March 11-15.

As always - All marketers everywhere are entitled to attend – for FREE.

when

Start: Monday, March 11, 2024 at 9:00am

End: Friday, March 15, 2024 at 11:59pm

WHERE

Virtual Event (Eastern Time)


Agenda

BRAND, CREATIVITY, AND MEDIA
Mastering Human Storytelling for Brands with Intel

Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. It goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity. By weaving a story that resonates with human experiences, values, and aspirations, brands can establish a genuine connection with their target audience.

Ultimately, human storytelling for brands transcends traditional marketing approaches, tapping into the emotional intelligence of consumers. By understanding and addressing the human experience, brands can foster a sense of community, loyalty, and resonance, building lasting relationships that extend beyond transactional interactions.

George Olexa
Senior Director of Brand Marketing, Creative & Media
Intel

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BRAND, CREATIVITY, AND MEDIA
Five Emerging Trends in Contemporary Business and Culture

Every year, Accenture examines shifts in the interplay between people and the layers through which they interact with the world — be it business, technology or changes in society. Between people and life, there are layers that mediate their interactions, influencing their thoughts, feelings and actions. The undeniable fragility in people's relationship with these influences has never been clearer, as they're changing. It's throwing society into a state of flux and people are deconstructing everything that was once a given. Drawn from their Accenture Life Trends 2024 report, Mark Curtis share the five trends which explore the decline of customer obsession, the influence of generative AI, the stagnation of creativity, the balance of tech benefits and burden, and people's new life goals.  Our presenter will guide you in navigating this evolving landscape.

Mark Curtis
Head of Innovation and Thought Leadership
Accenture Song

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BRAND, CREATIVITY, AND MEDIA
The Future Less Traveled: Dentsu Creative's 2024 Trends

Drawing on the collective research and insights of strategists, futurists, and innovators, a new report from Dentsu Creative articulated five trends in creativity for marketers in 2024.

Jamie Shuttleworth
Chief Strategy Officer
Dentsu Creative

Keely Adler
Strategist
Dentsu Creative

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BRAND, CREATIVITY, AND MEDIA
Dove's 10 Tips for Practicing Brand Purpose

Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.

Kathryn Fernandez
Senior Director, Dove Purpose and Engagement, North America
Unilever

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BRAND, CREATIVITY, AND MEDIA
Creative Agility: The In-House Agency Difference

In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. It is this "creative agility" that sets in-house agencies apart; the ability to not only execute quickly but with creativity that makes a significant impact. This is the guiding principle behind The Kitchen, Kraft Heinz's in-house agency. Hear from Tom Evans, head of The Kitchen, on how he motivates his team to balance speed with substance to create award-winning work.

Tom Evans
Head of The Kitchen
Kraft Heinz

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SOCIETY AND SUSTAINABILITY
Creative Agility: The In-House Agency Difference

An Example of How to Represent Women in Advertising Bonnie Brannigan, VP of retail marketing and leader of Kalmbach Feeds' in-house marketing team, together with Yatisha Forde, senior director of insights, thought leadership and measurement at SeeHer, shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

Bonnie Brannigan
VP of Retail Marketing
Kalmbach Feeds

Yatisha Forde
Senior Director of Insights, Thought eadership, and Measurement
SeeHer

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SOCIETY AND SUSTAINABILITY
How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet

As HP's Global Head of Brands, Agencies, and Sustainability Innovation, Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling, which empowers marketers to innovate, drive penetration, build distinctive assets and grow ROI via co-creation.

Jose "Pepe" Gorbea
Global Head of Brands, Agencies, and Sustainability Innovation
HP, Inc.

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SOCIETY AND SUSTAINABILITY
Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue

The evolution of B2B buying behavior, marked by 1) rising expectations that companies be good employers and corporate citizens and 2) a demand for personalization, underscores the increasing importance of incorporating inclusivity into marketing strategies. In this session, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.

Moderator: Ann Marie Gothard
Vice President, Global Corporate Media Relations
Henry Schein

Roopa Maniktala
Marketing Program Director, Field Marketing
IBM

Lynn Teo
CMO
Northwestern Mutual

TALENT AND MARKETING ORGANIZATION
How to Create an Investor Mindset Culture at Your Business

Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, discussed the importance of having an organizational culture led by an investor mindset. She shared how her brand has leveraged Learning Labs to develop this mindset, transform its marketing, and cultivate buy-in from executives — ultimately shifting the perception of marketing away from a cost center and to a profitable growth engine.

Nicole Kane
VP of Media and Marketing Transformation
Bimbo Bakeries USA

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TALENT AND MARKETING ORGANIZATION
How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

Hermann Hassenstein, senior head of marketing operations for global marketing at PUMA, shared his approach for successfully building out the brand's first-ever data analytics team. He covered some of the hurdles he faced and solutions for overcoming those hurdles, including a look at specific use cases that helped his team build trust and credibility across the organization.

Hermann Hassenstein
Senior Head of Marketing Operations for Global Marketing
PUMA

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TALENT AND MARKETING ORGANIZATION
Six Tips for a Brand Transformation Led by Marketing Operations

Two years ago, AT&T adopted a new brand purpose: connecting people to greater possibility with expertise, simplicity, and inspiration. With this new purpose as the brand's North Star, AT&T had to reevaluate every aspect of its business, including whether its marketing efforts were reflecting the brand purpose or not. The answer, the brand found, was a resounding ""no."" Instead, AT&T saw a marketing practice that needed to evolve, becoming more insight- and customer-led. To power this transformation, the brand established a marketing operations program.

The program was led by Janna Ducich, SVP of marketing planning and operations at AT&T. During the ANA's Marketing Operations Day, Ducich gave an inside look at how her marketing operations team led the brand transformation at AT&T, sharing six tips she learned along the way.

Janna Ducich, SVP of Marketing Planning and Operations
AT&T

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DATA, TECHNOLOGY, AND MEASUREMENT
Navigating the Customer Information and Privacy Landscape in Marketing

In an era defined by data driven marketing, organizations must tread carefully through the ever changing landscape of customer information and privacy. As technology advances and customer expectations evolve, it is important that we balance the valuable 1st party data as well as privacy. Join Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, to discover how data, privacy and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before. Discuss challenges that marketers face as they navigate these ever changing privacy regulations to build customer trust. Join Sonali Mathur, to understand how her team is supporting GM's Zero, Zero, Zero vision using data responsibly, fostering stronger relationships with customers while safeguarding their trust.

Sonali Mathur
Global Director, Data, Privacy and Marketing Operations
General Motors

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DATA, TECHNOLOGY, AND MEASUREMENT
The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

As various technical and policy limitations further restrict the ability for digital marketing to have cross-channel, high-resolution identity solutions, the subsequent loss in efficiency must be counterbalanced by a gain in effectiveness – specifically, creative effectiveness. This discussion will focus on the various ways to plan, experiment, and effectively measure the impact of ads creative on digital platforms to drive greater value for your organization.

Kyle Shank
Director of Media Technology, Analytics, and Operations
The Hershey Company

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DATA, TECHNOLOGY, AND MEASUREMENT
Ally Financial's Excellence in Marketing Analytics Growth

To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

Michelle Alfano
Senior Director of Digital Marketing
Ally Financial

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DATA, TECHNOLOGY, AND MEASUREMENT
How Adobe Gets to the Heart of AI

Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI. Recognized as Visionary of the Year, Freeland rebuilt Adobe's B2B Marketing, matching AI's innovative pace while finding a human message.

Heather Freeland
Chief Brand Officer
Adobe

TIME EVENT DETAILS LOCATION
Monday, March 11, 2024
9:00am
- 11:59am
GLOBAL WEEK OF LEARNING MARCH

Global Week of Learning:  March will begin at 9:00 AM on Monday, March 11, 2024 and runs through Friday, March 15, 2024 - at 11:59 PM. 

The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event.

Click on the REGISTER NOW button above to secure your spot.

 

 

 

 

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9:00am
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