2020 ANA Media Conference Presented by A+E Networks

The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. The 2020 ANA Media Conference will feature important issues and perspective from industry leaders. Attendees will be able to network with more than 600 marketers to gain firsthand knowledge from those facing similar challenges. Speakers will cover the industry’s most critical topics including advanced TV, voice, attribution, influencer marketing, brand safety, in-house media, programmatic, measurement, data-driven marketing and media transformation, and more.

The ANA Media Conference is known for its catalytic content, boundary-pushing debates, and insights you can take back to the office. 

Are you a media leader? Then join the conversation at the ANA Media Conference using the hashtag #ANAMedia.

Past attendees have said:

"Truly industry-moving conversations with real impact. A call to arms and significant news to share."

"Excellent content for all levels of an organization."

 “It is an ideal forum to gain insight and share views on pivotal media/marketing issues as well as an unparalleled opportunity to converse with a dynamic cross-section of industry leaders and influentials.”

 “I thought the entire conference was excellent! I learned something from every single session and speaker, which is rare at conferences. It's definitely one of the best conference learning experiences I've ever attended!”

Host

Charlie Chappell
Head, Integrated Media and Communications Planning
The Hershey Company

Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Wednesday, March 25, 2020 at 2:00pm

End: Friday, March 27, 2020 at 3:30pm

WHERE

JW Marriott Miami Turnberry Resort & Spa
19999 W Country Club Dr.
Aventura, FL 33180

The ANA has negotiated a special room rate of $359/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, March 3, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

THE CONVERGENCE OF MARKETING
The marketing environment has completely transformed due to rapidly changing consumer behavior. Brands and marketers must evolve and  implement a new, faster way of working. At Nissan, Allyson Witherspoon, Vice President Marketing Communications and Media has broken down silos and deconstructed agency channels by collapsing creative into media. This including merging internal and agency staff from specialized shops into “cluster teams” based upon Nissan’s product line-up.  This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.

Allyson Witherspoon
Vice President, Marketing Communications and Media
Nissan North America
_____________________________________________________________________________________

CREATIVE & MEDIA INTEGRATION IN THE DATA-DRIVEN AGE
Once upon a time, marketers tried to achieve creative and media integration through contextual awareness, i.e., placing the creative message within relevant content.  But given a highly fragmented media landscape and dramatic increase in digital ad spending, creative integration is now about much more than breaking the border between content and ad.  This session will explore creative and media integration in today’s data-driven age.  Issues covered will include using data signals to deliver the right message at the right time, understanding the customer journey and stringing together relevant messages, and delivering an experience rather than just an ad.

John Coyne
VP/GM, Marketing Experience Group
Intel
_____________________________________________________________________________________

STRUCTURING A WORLD CLASS INFLUENCER MARKETING PROGRAM
While Influencer Marketing is a hot topic these days, are marketers effectively integrating influencer thought leaders into their content strategy? This session will highlight step-by-step best practices and real-world case studies on how SAP has leveraged influencers to create authentic content to grow their audience and achieve tangible business results.

Ursula Ringham
Head, Global Influencer Marketing
SAP
_____________________________________________________________________________________

BUILDING TRUST AND TRANSPARENCY IN DATA
"Data" is likely the trendiest four-letter word in the advertising industry. Despite all the benefits that data can provide, there are challenges, including data confidentially issues and even rebates for digital ad data, undisclosed to clients. In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.

David Morgan
Chief Executive Officer
Simulmedia
_____________________________________________________________________________________

WHERE TV AND OTT/STREAMING WORLDS COLLIDE
How consumers watch television, movies and other video content has changed dramatically in just a few short years. Americans are not only watching video on a variety of new devices and platforms, they now have more options for what, when and where they watch content than ever before. This creates complex challenges as well as opportunities for brand marketers who want to engage with consumers leveraging the power of sight, sound and motion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.

Geoff Ramsey
Co-Founder/Chief Evangelist
eMarketer
_____________________________________________________________________________________

MEDIA DYSTOPIA:  SOUND AS THE SAVIOR
This provocation session imagines multiple possibilities for the future of media and marketing, and how brands can start preparing now for the disruption of new technologies and platforms. Inspired by the Netflix series Black Mirror, the predictions imagine a new future and its impact on consumer behavior and cultural trends.  Titled Sound As The Savior, our addiction to technology has caused us to be a society that has never been more depressed, more anxious, or more distracted. Audio might just be one our chance of saving ourselves while providing brands with the ultimate form of personalization with stories of the mind.

Rachel Lowenstein
Partner, Associate Director Invention+
Mindshare USA
____________________________________________________________________________________

BUILDING AN IN-HOUSE MEDIA TEAM: THE GOOD, THE BAD & THE UGLY
With the industry buzzing around bringing media in-house, it’s important to take a step back and learn from those who have executed before us. In this session, Ashlee Mercogliano, Pernod Ricard’s Media Lead, will discuss this hot topic and get into the details on why it’s important to have a strategic approach before diving in head first.

Ashlee Mercogliano
Manager, Media
Pernod Ricard USA
____________________________________________________________________________________

ANHEUSER-BUSCH: CAPTURING AND MEASURING CONSUMER ATTENTION
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands. In this session, Paolo Provinciali, Head of US Media at Anheuser-Busch, will share how they approach planning, buying, and measurement to put people at the center of everything they do and secure the scarcest resource in marketing today: consumer attention.

Paolo Provinciali
Head, U.S. Media
Anheuser-Busch InBev
____________________________________________________________________________________

THE MODERN MARKETER’S MEDIA DILEMMA:  EXTERNAL OR IN-HOUSE AGENCY?
With the continued debate of whether to use external agencies or bring media in-house, the pendulum continues to swing at every industry conference for marketers and media executives alike. While clients often own the data and have better connectedness to brand teams and CMOs, media agencies bring an outside, independent, though sometimes biased, perspective. But what if the solution is a blend of the two? 3M and its agency Colle McVoy have built a successful partnership over the last four years through co-collaboration and co-creation while also staying in their proverbial “swim lanes.” Come listen as these leaders from both the client and agency side share their secret for media success.

Chris Luna
Engagement Leader
3M Consumer Business Brand Center

Steve Knapp
Executive Director of Media
Colle McVoy
____________________________________________________________________________________

Additional Confirmed Speakers:

Lina Shields
Chief Media Officer
Lilly USA

Chad Stoller
Global Chief Innovation Officer
UM Worldwide

More speakers to come!

TIME EVENT DETAILS LOCATION
Wednesday, March 25, 2020
2:00pm
- 8:00pm
Registration Opens

2:00pm
- 5:00pm
Conference Kickoff

6:30pm
- 7:30pm
Reception

7:30pm
- 9:00pm
Dinner

Thursday, March 26, 2020
7:00am
- 7:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:45pm
General Sessions

2:00pm Luncheon

2:00pm
- 4:30pm
General Sessions Cont.

6:00pm
- 7:00pm
Reception

7:00pm Dinner On Your Own

Friday, March 27, 2020
7:00am Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:00pm
General Sessions

12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted.

• A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
• A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
• No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
• No refund will be granted for 'no shows.'
• Corporate packages are not eligible for cancellation or refunds. 
• Unused registrations/applications have no monetary value and cannot be credited to future years or events.
• ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
• A $125 processing fee will be assessed to change the name on a registration.
• Hotel room cancellations and changes must be made directly with the hotel.

Miscellaneous: 
1. The conference agenda is subject to change. 
2. A portion of your guest room rate will be used to offset conference costs. 
3. ANA accepts no responsibility for the loss of, or damage to, personal property. 
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.