Welcome Remarks

Christine Guilfoyle

President SeeHer

Introduction

Nick Primola

Group Executive Vice President ANA

CMO Keynote

Manoj Raghunandanan

President, Global Self Care and Consumer Experience Organization Johnson & Johnson Consumer Health

Opening Remarks

Elliot Lum

Executive Vice President, Growth and Community ANA

SeeHer Member Inspiration and Action

If you can SeeHer, you can Be Her. Hear how these marketing and media experts utilize their positions to embed DEIB best practices within their organizations' workstreams and about work they put into the market for consumer consumption. Learn how they are leveraging their platform, in collaboration with SeeHer, to accurately portray women and girls.

Christine Guilfoyle

President SeeHer

Democratizing Access to Job Opportunity: Minting Future Leaders Through MADE

The ANA Educational Foundation launched the Marketing and Advertising Education (MADE) program in 2017 as a way to democratize access to opportunity to summer internships. Since its launch, the program has generated close to 3,000 applicants per year with gender diversity at 80% and racial diversity at 60%. Hear how these companies have leveraged this program to find incredible entry-level talent for their organizations.

Aisha Brown

Director, Talent Programs ANA Educational Foundation

Pathways to Senior Positions and the C-Suite Level

Diversity on boards and C-suite senior leadership positions has not reached the levels of the multicultural growth in the U.S. population. In the 2022 ANA Diversity Report, senior positions in the industry are only 5.4 percent AA/Black and 8.3 percent Hispanic/Latinx, compared to 72.6 percent White Non-Hispanic leaders. The pathway to the top is often not clearly defined or a linear journey, with a lack of equal opportunity for BIPOC people. For those who aspire to enter or move up in this industry, what are the various skills and attributes needed? Join this inspiring diverse panel of executive leaders in the industry who will share their personal journeys and strategies to continue to move up and encourage the development of BIPOC leaders across the industry.

Moderator: Renetta McCann

Chief Inclusion Experience Officer Publicis Groupe

SeeHer Education: Addressing Gender Bias from the Outset Through an Open-Access Certificate Blending Gender and Marketing Studies

Under an initiative called SeeHer Education, distinguished professors from a dozen disciplines and institutions across the country are collaborating with the ANA Educational Foundation and SeeHer to develop a curriculum that brings the principles of gender studies to marketing and advertising. The result is an open-source online certificate that will be available in 2023 to university students and professors to address gender bias in advertising and marketing from the outset. Learn how this initiative came about and what tools will be available to help fight gender bias and establish more gender equality through marketing and advertising. 

Ed Timke, Ph.D.

Assistant Professor, Michigan State University Associate Editor, Advertising & Society Quarterly

Industry Change-Agents Lead the Way in Bold, Inclusive Marketing

One of the key tenets of profound learning was best captured by Albert Einstein: “Education is not the learning of facts, but the training of the mind to think.” Join us as we hear from industry change agents from brand, media and entertainment, technology, and the agency world on where we are in delivering bold and truly inclusive marketing that delivers on both Growth and Good.

Raquelle Zuzarte

Founder and Chief Marketing Officer Equity Project for All

Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline

According to an annual ANA diversity benchmarking study representing 81 companies and close to 20,000 marketers in the United States, entry-level gender representation is at 67.8 percent and racial diversity representation is at 34.2 percent. These numbers reflect the efforts that both long-standing and newer programs are making to welcome more diverse talent into the industry such as the 4A's Multicultural Advertising Internship Program (MAIP), the nonprofit BIPOC talent accelerator Hue, and Verizon's Adfellows program. This panel will shine a light on each program and what they are doing individually and collectively to drive talent change in the industry.

Elliot Lum

Executive Vice President, Growth and Community ANA

Best Practices in LGBTQ+ Marketing Inclusion

Our panel of experts will share their insights on creating inclusive and effective campaigns that resonate with the LGBTQ+ community. Topics will include understanding LGBTQ+ demographics, avoiding stereotypes and offensive language, and incorporating proper representation in advertising. The panel will also address how to make a genuine commitment to LGBTQ+ rights and causes and provide actionable strategies for creating inclusive advertising.

Greg Wright (he/him)

Vice President ANA

Modeling Inclusion Behavior: How the Research Marries Up to the Practice

While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels a strong sense of belonging and wants to stay. Hear what the research says, how it lines up in practice, and what data sources companies are using to position their talent for optimal success.

Elliot Lum

Executive Vice President, Community and Growth ANA

Reflections on the Past, Present, and Future: Growth Pathways for Black Talent in the Marketing and Advertising Industry

History can help us predict the future, but in many cases, the constant pressure to deliver results moves us from one present moment to the next without a chance to reflect and see what we can do differently to impact change. This discussion is a chance to pause and reflect on key historical events – most recently, the murder of George Floyd – and discuss what growth pathways exist for Black talent in the marketing and advertising industry today and in the future.

Moderator: Aisha Brown

Director, Talent Programs ANA Educational Foundation

Framework for Black Representation in Marketing

Advertising has the power to help shape society, and therefore it is crucial to drive representation on and off camera. BRiM began in the U.K. and is a cross-industry effort to create long-lasting change by moving all marketers from good intentions to meaningful actions, giving them the tools and scalable initiatives to do so.

The BRiM Framework is a set of principles, commitments and tools that cover the whole marketing journey - from representation in the creative output itself, to the ecosystem of partners who create the marketing assets, as well as the core team at the heart of strategic campaign decisions. Join this deep dive into the framework to learn how to minimize bias in representation, targeting and teams.

Natalie Trye

Global Lead, BRiM Meta

Best Practices in Disability Inclusion

Over one billion people — approximately 15 percent of the total world population — live with some form of disability. 

Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally. Join us as they share examples of activations and innovations, lessons learned, and what it takes to establish a truly inclusive culture.

Moderator: Denise McDevitt

Vice President, Awards ANA

ROAR: Into the Second Half of Your Life... Before It's Too Late

Many diversity and inclusion efforts focus heavily on entry-level talent. However, this hyper-focus often creates a sense of exclusion for those who are more experienced. Hear how Michael Clinton, a Hearst executive and author of the book Roar, is looking to change that narrative and engage this experienced workforce to continue to drive professional growth for their companies and personal growth for themselves.

Michael Clinton

Senior Media Advisor to Hearst CEO Author of "ROAR Into the Second Half of Your Life… Before It’s Too Late”

Why DEIB Matters: The C-Suite Perspective

Lisa Becket

Executive Vice President, Global Marketing Disney Parks Experiences and Products

Conversation Changer: Powering UP Multicultural and Inclusive Marketing in 2023 and Beyond

AIMM partnered with PR agency of record Kaplow Communications to host an exclusive C-suite roundtable featuring Alicia Enciso, CMO of Nestlé; Manoj Raghunandanan, Global President, Self Care and Consumer Experience Organization at Johnson & Johnson Consumer Health; Bob Liodice, CEO at the ANA; and AIMM Co-Founders Lisette Arsuaga and Carlos Santiago. Featuring key lessons from Power UP!, panelists shared insights and advice on how brands can adopt best-in-class strategies focused on diversity and inclusivity that have proven to affect the bottom line. AIMM also unveiled the CIIM™ 2022 Most Culturally Inclusive Brand list and spotlighted action-oriented plans for the future, including the upcoming Diversity GrowthFronts.

Moderator: Randi Liodice

President and Chief Strategy Officer Kaplow

Accelerating Business Growth Through Gender Equality Measurement (GEM)

GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. By quantifying consumer reactions to the depiction of women and girls, we can not only create better representation, but also accelerate business growth. Hear more about this methodology and how several companies are using GEM & its predictive drivers to impact their creative decisions, determine optimal media environment and drive ROI.

Latha Sarathy

Chief Research Officer ANA

Supplier Diversity in Advertising and Marketing

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ+-owned, disability-owned, and small businesses as suppliers. According to new ANA research, there has been a notable uptick in investment from the ad/marketing industry toward diverse suppliers in 2022, and that investment is expected to increase again in 2023. Benefits of investing with diverse suppliers include access to new/diverse thinking, having a supplier base that mirrors customers, and addressing systemic investment inequalities in the media and creative supply chain. This session will discuss challenges and opportunities for the ad/marketing industry investing with diverse suppliers.

Bill Duggan

Group Executive Vice President ANA

Driving Brand Growth Through Cultural Relevancy and DEIB Ad Measures

AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. Aligned with its brand DNA of integrity, honesty, and transparency, CarMax has been testing the impact of cultural authenticity through the Cultural Insights Impact Measure™ in its mass market, Black, and U.S. Hispanic creative. In this session the company will share how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.

Carlos Santiago

Co-Founder, Alliance for Inclusive and Multicultural Marketing (AIMM) Co-Architect, CIIM; CEO, Santiago Solutions Group

The Agency Perspective on Supplier Diversity

On behalf of their marketing clients, media agencies will make spending recommendations to achieve the brand's campaign objectives. That media agency will often be working with both owned and operated media suppliers which sometimes may not have sufficient inventory to work with to fulfill the brand's needs. Learn what agencies are doing to expand that inventory and cultivate this diverse supplier ecosystem with their clients.

Kevin Freemore

Senior Vice President, Media,Technology, and Data 4A's

Engage Responsibly: Learn How You Can Help Stop Online Hate

The ANA’s Engage Responsibly initiative is a movement to drive understanding and action that drastically reduces online hate speech. With Anti-Defamation League research identifying that 40% of Americans have personally experienced online hate, it is a significant problem that we all have a role to play in solving. Engage Responsibly takes an all-in approach, harnessing the collective power of businesses, social media platforms, individuals, and NGOs, empowering everyone to do their part combating online hate. To accomplish its mission, Engage Responsibly provides education and tools for small to medium-sized businesses and individuals. This session will cover four simple but powerful actions you and/or your business can take to contribute to stopping online hate.

Anita McGorty

Executive Vice President ANA

Investing for the Long Term: Diverse-Owned Media

The social justice movement of 2020 inspired all consumers — not just diverse ones — to expect brands and businesses to do more to support social causes. Over the past two years, in an effort to meet that expectation, brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure.

In this session, we hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.

Gena Casciano

Senior Director, Multicultural Marketing & Diversity ANA

Content for Change: Data-Driven Insights That Drive Inclusive Storytelling

Content for Change is using data-driven insights to transform the Paramount creative ecosystem, from the content produced to the creative supply chain that powers it to the culture that underpins actions taken.

Join us for an insightful conversation with Debbie King, Senior Vice President of Sales Strategy at Paramount Advertising, on how rigorous research and data is shaping this new wave of inclusive storytelling that has the potential to transform how the world sees people — and how people see the world.

Raquelle Zuzarte

Founder and Chief Marketing Officer Equity Project for All

Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences

Marketing leaders are regularly asked to play the parts of diplomat, evangelist, strategist, and tactician. There is a need to be sensitive and adapt to all cultures — headquarters and each of the regions — while also keeping in mind that changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs in this session with Jose Gorbea.

Liz Kneebone

Senior Director, Sustainability Collective ANA

How B2B Marketers Can Lead the DEIB Transformation Journey

B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. Is this the moment for B2B marketers to get more fully immersed in DEIB to transform how their organizations work again to make the world a better place? In this session, we talk to women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.

Sonia David

Vice President, Business Marketing ANA

Rewiring Programmatic Media for Inclusivity

P&G is committed to forging a path forward toward inclusivity, especially in programmatic advertising. By empowering Black creators, P&G creates new opportunities for incredible careers. By sharing the authentic stories Black creators tell, P&G creates content that not only resonates with multicultural audiences but widens the view for all people. By investing in Black-owned and -operated media, P&G helps all advertisers reach a more diverse audience, and contributes to economic inclusion, which means more purchasing power, which leads to market growth. Hear what steps P&G is taking to drive these actions and results toward a more equitable future as a force for growth and a force for good.

Eric Austin

Senior Director, Global Brand Building and Media Innovation P&G

"You Should Smile More" and Other Little Things that Don't Belong at Work

This is a new conversation on how to build inclusive culture. Hear from a group of C-suite women, who all rose to senior leadership at PepsiCo, and now are board directors, advisors and executive coaches, shining a light on the small indignities and barriers that women face every day in the corporate workplace — and what to do about it. Their practical advice is not just for women, but for leaders and witnesses of all genders who would be allies.

Based on their newly released and award-winning book, You Should Smile More: How to Dismantle Gender Bias in the Workplace by The Band of Sisters.

Denise McDevitt

Vice President, Awards ANA

Nick Primola

Group Executive Vice President ANA