mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Marketers%20Want%20Sponsorship%20and%20Event%20Metrics%20but%20Lack%20Necessary%20Capabilities%2C%20ANA%2FIEG%20Survey%20Shows%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fcontent%2Fshow%2Fid%2Fpr-2010-want-metrics%0A%0AWhile%20client-side%20marketers%20say%20that%20measurement%2C%20evaluation%20and%20accountability%20are%20critical%20to%20measuring%20the%20success%20of%20sponsorship%20and%20event%20marketing%20programs%2C%2065%20percent%20are%20not%20taking%20the%20necessary%20steps%20to%20determine%20the%20results%20of%20those%20activities%2C%20a%20new%20survey%20by%20the%20ANA%20%28Association%20of%20National%20Advertisers%29%20in%20partnership%20with%20IEG%20concludes.%20This%20inconsistency%20is%20leaving%20marketers%20unprepared%20to%20answer%20the%20key%20question%20of%20value%20when%20it%20comes%20to%20these%20activities.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A