Randy Jackson to Keynote ANA Alliance for Family Entertainment's Sixth Symposium
2010 Symposium Program Includes Broadcast Network Presidents Panel,
Discussion with Top Writers and the Unveiling of the Alliance's
2011 Proprietary Research on "Context" of Programming
New York, NY - (June 9, 2010) - Earlier today, the Association of National Advertisers (ANA) Alliance for Family Entertainment announced that Randy Jackson, the Grammy Award winning producer and judge of American Idol, will deliver the opening keynote at its sixth symposium. The event will be held on June 22, 2010 from 9 am to 1 pm at the Paley Center for Media in Beverly Hills, CA.
Mr. Jackson was selected for his family values. Best known for his judging role on American Idol, Mr. Jackson has successfully expanded into television production, setting up his Dream Merchant 21 Entertainment banner at Warner Horizon Television, which launched MTV's hit series Randy Jackson Presents: America's Best Dance Crew. As a result of his success as a television producer, Mr. Jackson has been included for the past two years in The Hollywood Reporter's Annual "Reality Power List." In his keynote, Mr. Jackson will talk about how American Idol has influenced family viewing, including the show's multi-generational audience and the brand's successful online and mobile components.
The Symposium will feature a series of panel discussions, including:
· Broadcast network entertainment heads, including Marc Graboff, NBC; Steve McPherson, ABC; Dawn Ostroff, The CW; Kevin Reilly, Fox; and Nina Tassler, CBS will discuss their efforts in family entertainment, including how American families are portrayed on TV. They will share their thoughts on successful programs and integrations with marketers, the prospect for family entertainment as their business models evolve and what they think the media landscape will look like in 2015.
· Senior executives from Hallmark Channel, Demand Media and AT&T will address how their companies nurture family content on various platforms and the opportunities they offer marketers, writers and producers.
· Leading writers will talk about the creative process and what kind of stories modern American families want to see.
· Two member advertisers (Procter &Gamble and Walmart) will talk about their efforts in producing family TV and viewer reactions to their first effort
· Top marketing executives from The Coca-Cola Company and Merck will discuss the ANA Alliance's content development program and proprietary research on family programming.
At the event, the Alliance will reveal new qualitative research that demonstrates how programming has a strong influence on the effectiveness of advertising. The study will build on proprietary research released last year, which showed that there is a +30% lift in advertising effectiveness for family products if the advertising is placed in appropriate, family-oriented content.
The ANA Alliance hosts the annual symposium to engage key constituents of the entertainment community in a dialogue with advertisers about the importance of ensuring family programming options exist for consumers.
About the Association of National Advertisers (ANA) and the ANA Alliance for Family Entertainment
The ANA represents over 400 companies and 9,000 brands. These companies collectively spend over $100 billion in advertising and marketing every year.
The Alliance for Family Entertainment is a group of nearly 40 national advertisers, supported by the Association of National Advertisers (ANA), representing approximately 30% of all U.S. television advertising dollars. Its mission is to find, nurture, develop and support high quality content the entire family can enjoy on multiple distribution platforms.
Since its inception (as the Family Friendly Programming Forum) more than a decade ago, the group has played a role in bringing 20 family primetime programs to air, including Friday Night Lights, Everybody Hates Chris, 8 Simple Rules and Gilmore Girls.