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ANA's CEO Testifies on Industry Self-Regulatory Efforts for Behavioral Advertising

On June 28, 2012, ANA’s CEO Bob Liodice testified before the Senate Commerce Committee on the advertising industry’s self-regulatory program for online behavioral advertising.  His testimony highlighted the work the industry has done over the past three years in developing the Digital Advertising Alliance (DAA) program, which has been cited by the Federal Trade Commission, Department of Commerce and the White House as a critical part of privacy protection.  

The DAA consists of the Advertising Option Icon and an opt-out page.  Our icon has been served in over a trillion ad impressions per month and more than one million consumer opt-outs have been registered on aboutads.info.  We are also developing persistent browser tools for the major internet browsers and carrying out a major consumer education campaign.  

Bob’s written testimony can be viewed here.  The archived webcast of the hearing can be viewed here.  

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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