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ANA Joins Letter to California Attorney General on Recent Privacy Report

ANA and six other trade associations wrote to California Attorney General Kamala Harris today noting our concerns with recommendations made in a recent report on privacy in the mobile marketplace.  

In our view the report, “Privacy on the Go – Recommendations for the Mobile Ecosystem," did not adequately reflect the concerns of the entire mobile media ecosystem.  Specifically, the associations named in the letter were not invited to provide comment or feedback on the recommendations in the report, nor were the recommendations issued for public comment.  The recommendations, if implemented, would have a negative impact on the California economy and could stifle innovation in the marketplace.  Industry is working diligently to address mobile data practices through self-regulation and both Congress and the FTC are working on the issue.  These recommendations, specific to California, would be disruptive and would send mixed signals to industry and consumers alike.

You can read the full letter here.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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