ANA Joins Letter to California Attorney General on Recent Privacy Report

ANA and six other trade associations wrote to California Attorney General Kamala Harris today noting our concerns with recommendations made in a recent report on privacy in the mobile marketplace.  

In our view the report, “Privacy on the Go – Recommendations for the Mobile Ecosystem," did not adequately reflect the concerns of the entire mobile media ecosystem.  Specifically, the associations named in the letter were not invited to provide comment or feedback on the recommendations in the report, nor were the recommendations issued for public comment.  The recommendations, if implemented, would have a negative impact on the California economy and could stifle innovation in the marketplace.  Industry is working diligently to address mobile data practices through self-regulation and both Congress and the FTC are working on the issue.  These recommendations, specific to California, would be disruptive and would send mixed signals to industry and consumers alike.

You can read the full letter here.