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IWG Report Still a No-Go Without Cost/Benefit Analysis

The Continuing Resolution passed last week by the Senate and House to fund the government through the end of September continues the prohibition on the FTC issuing a final Interagency Working Group (IWG) report until it performs a cost/benefit analysis. This is essentially the same language seen in the Continuing Resolution that expires on March 27th and the 2012 Omnibus Appropriations Bill.

The bill, H.R. 933, passed the Senate on a 73-26 vote and the House on a 267-151 vote. It goes into effect on March 28th and funds the government through September 30, 2013, setting the stage for yet more congressional showdowns over a 2014 budget.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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