DAA Releases Guidelines for Self-Regulatory Principles in Mobile Media | ANA Government Relations | ANA

DAA Releases Guidelines for Self-Regulatory Principles in Mobile Media

The Digital Advertising Alliance (DAA), of which ANA is a founding member, released guidelines today for expanding its self-regulatory program of consumer choice to the mobile environment. These guidelines cover cross-app, personal directory, and precise location data in mobile apps.

The full DAA press release on this important release is available here.