ANA 2013 Masters of Marketing Conference Showcases Record-Breaking Attendance | About the ANA | ANA

ANA 2013 Masters of Marketing Conference Showcases Record-Breaking Attendance

Top Marketers Reveal Insights to More than 2,000 Attendees

PHOENIX, Ariz. (Oct. 4, 2013) – The 103rd Annual ANA (Association of National Advertisers) Masters of Marketing Conference kicked off today with a record attendance of more than 2,000 marketers. The theme of this year’s conference is Growth: Mastering Brands & Driving Results.

During his opening remarks, ANA President and CEO Bob Liodice emphasized the importance of growth throughout the marketing landscape. Liodice asked the audience to reflect on examples of transformative trends impacting marketers today:

  • Creativity throughout the marketing mix
  • Innovation in digital, mobile and social media channels
  • Business innovations that tie the brand to performance
  • Advancements in measurement like the viewability of digital ads and the growth of cross-platform measurement
  • Transformation and evolution across the marketing supply chain
  • Social responsibility efforts infused in marketing programs
  • Continuing influence and impact of government on the industry’s progress and pursuit of growth

Attendees from across the marketing industry will hear insights on how success was driven by some of the top marketers from brands such as:

  • GE
  • Walmart U.S.
  • Dunkin’ Brands
  • Mars Chocolate
  • Chrysler Group LLC and Fiat Group Automobiles
  • The Coca-Cola Company
  • Honest Tea, Inc.
  • United Services Automobile Association (USAA)
  • Valspar Corporation
  • BBDO North America
  • Microsoft Corp.
  • Marriott International, Inc.
  • Salesforce.com, Inc.
  • Subway Franchisee Advertising Fund Trust
  • LVMH Louis Vuitton Moët Hennessy

The conference is being held at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona through Sunday, October 6.

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About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Press Contacts

Luna Newton, CooperKatz & Company for the ANA
Onsite at the Conference: 917.755.1655 or lnewton@cooperkatz.com

Danielle Arnold, CooperKatz & Company for the ANA
321.604.5659 or darnold@cooperkatz.com