ANA Announces Grand Prize Winners of the 2013 Multicultural Excellence Awards Winners Honored at 2013 ANA Multicultural Marketing and Diversity Conference in L.A.

LOS ANGELES, Calif. – November 5, 2013 – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.

The Multicultural Excellence Awards recognize client side marketers and their agency or media partners who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.

The 2013 grand prize brand and agency winners in each of the nine categories are as follows:




African American


Liquid Soul


Marine Corps Recruiting Command

Uniworld Group

Digital Media

Lucky Charms (General Mills), Inc.

McCann New York

General Marketing

Wells Fargo

Acento Advertising, Muse, UM/MRM, DDB


PAMPERS (Procter & Gamble)

Conill Advertising


Lucky Charms (General Mills), Inc.

McCann New York


City Year, Inc.

Allen & Gerritsen


Tecate (Heineken USA)


Campaign with Significant Results

Miller Lite (MillerCoors)


The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner hosted by D.L. Hughley and sponsored by Nielsen Audio, 3AF,  BET Networks and Pandora.

“We’re proud to honor the grand prize winners and their agencies who implemented such tremendous multicultural campaigns,” said Bob Liodice, President and CEO of the ANA. “The companies are trend-setting leaders whose sound strategies and success have further raised the industry’s bar in multicultural work.”

The ANA Multicultural Marketing & Diversity Committee established the awards 13 years ago to help raise awareness and recognition for outstanding work in African-American, Asian, Hispanic, and LGBT advertising. A portion of the proceeds collected from the awards submission fees will help to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing. 


About the ANA
Founded in 1910, the Association of National Advertisers leads the marketing community by providing its members with insights, collaboration and advocacy. ANA's membership includes more than 525 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit, follow us on Twitter, or join us on Facebook.

 Press Contacts

Danielle Arnold
CooperKatz & Company for the ANA
(917) 595-3062

Marcus Hardy
CooperKatz & Company for the ANA
(917) 595-3043