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Senate Finance Committee Chairman Max Baucus Releases First Tax Reform Draft Proposal

Chairman Max Baucus (D-MT) of the Senate Finance Committee has released the first of several forthcoming draft proposals for tax reform. This first draft focuses on an overhaul of taxes on profits of companies gained overseas. A press release on this first proposal is available here. While this particular plan involves international tax rates, Chairman Baucus has announced that he will release other discussion drafts later this week, including “proposals to streamline and reduce overly burdensome and costly tax administration rules, and to reform cost recovery and accounting.”

ANA believes that the drafts coming later this week might affect advertising deduction provisions. We are monitoring this situation closely and will alert members when we know more about the implications for advertising.

If you have questions, please contact Dan Jaffe (djaffe@ana.net) at 202-296-1883.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

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Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

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Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

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