FTC Seeks Public Comment on Issues Raised at Recent “Internet of Things” Workshop

In response to its recent “Internet of Things” workshop on November 19th (focusing on security and privacy issues related to consumer goods connected to the Internet), the FTC announced it is seeking public comment on issues discussed at the workshop. Some issues where comments are sought include: the privacy concerns present with devices and how businesses can best address those concerns, how notice and choice can be provided effectively in the growing “Internet of Things,” how to educate consumers about privacy on new devices, as well as a host of others.

Comments are due on January 10, 2014. This is an important growing area of concern for the FTC, as indicated by the day-long workshop they held on it in November. We encourage companies to weigh in so that there will be a diverse and strong voice from the business and advertising communities representing our concerns.

If you have questions, please contact Dan Jaffe (djaffe@ana.net) at 202-296-1883.