NTIA Request for Comment on Big Data

On Friday, the National Telecommunications & Information Administration (NTIA) formally issued a request for comment in the Federal Register. It asks stakeholders to answer six general questions on “Big Data” developments and how they impact the Consumer Privacy Bill of Rights, the Obama Administration’s framework for privacy protections released in February 2012. This action was called for in the White House’s Big Data report, which was released last month.  

We urge you to review the request and consider responding. By submitting comments, you can alert the NTIA to the impact of big data on the advertising community and how it enhances business opportunities. ANA is planning to file comments, and any suggestions on points we should stress would be appreciated. Comments are due on August 5, 2014 and be submitted electronically to privacyrfc2014@ntia.doc.gov.  

If you have questions or suggestions in regard to the comments, please contact Dan Jaffe (djaffe@ana.net) or Keith Scarborough (kscarborough@ana.net) in our Washington office at 202-296-1883.