BAA Names Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

New York – April 14, 2015 – Activision, Divvy, Kind, and Always have been named as the winners of the 2015 Brand Activation Association (BAA) Brand Brilliance Awards.

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration Award).

The 2015 winners are:

  • Active Brand Award - Honors the brand marketer who led his or her brand to excel in Brand Activation by driving equity, engagement and sales. The 2015 winner is Activision – which was recognized for its innovative, multi-year Call of Duty support. The other finalists were Coca-Cola and Oreo.
  • Game Changer Award – Honors the brand marketer who challenged the status quo and changed the industry through a unique approach to marketing. The 2015 winner is Divvy/Motivate for its bike sharing business model. The other finalists were GoPro and Nest (Google).
  • Hero Brand Award – Honors the brand marketer who made the world a better place while building the legacy of the brand. The 2015 winner is KIND Snacks for its KIND Movement. The finalists were CVS Health and King Arthur Flour.
  • Inspiration Award – Honors the brand marketer who inspired consumers to take action through insightful strategy and superb creative. The 2015 winner is Always (Procter & Gamble) for its Like a Girl programming. Other finalists were Prudential and Shinola.

The Brand Brilliance Awards were presented at a special luncheon ceremony on April 14th at BAA's annual conference – the Brand Activation Annual Showcase at The Westin Chicago River North Hotel.

Bonnie Carlson, President and CEO of BAA said, "The Brand Brilliance Awards is a chance for us to identify and celebrate the most dynamic brands in the US marketplace. It is always an honor to recognize influential and inspirational marketers and the teams behind Activision, Divvy, Kind, and Always have led their categories."

About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit, follow us on Twitter, or join us on Facebook.

For more information:
Sheelagh Doyle,