ANA Welcomes Entries for 15th Annual Multicultural Excellence Awards

NEW YORK (May 26, 2015) – The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards.

Now in its 15th year, the Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.

Entry criteria
For a campaign to be eligible, it must have appeared between June 2014 and June 2015. Entry is open to ANA member and nonmember companies, or agencies and media companies submitting on behalf of their clients. Winners will be chosen based on the creativity of the campaign and relevancy to the targeted segment. This year’s categories include:

  • African-American
  • Asian
  • Digital Media
  • Hispanic
  • LGBT
  • People with Disabilities
  • Print
  • Radio
  • Total Market

Companies and agencies are encouraged to submit multiple entries within a category or across multiple categories. In addition to agencies, media companies are welcome to submit on behalf of their clients. This year, entrants in all categories can enter the Significant Results category. The Significant Results category winner will be chosen based on demonstration of quantifiable business results. For additional rules, fees, and submission guidelines, interested parties can go to www.ana.net/awards15. The deadline for submissions is August 14, 2015.

Bob Liodice, president and CEO of the ANA, commented, “The Multicultural Excellence awards recognize those companies who are disrupting the advertising landscape with innovative, successful multicultural campaigns. Since we launched in 2001 we have recognized multiple organizations that have raised the industry’s bar in multicultural work."

A portion of the proceeds collected from the awards submission fees fund scholarships for high-potential multicultural students planning to pursue careers in advertising and marketing.

About the Multicultural Excellence Awards
The Multicultural Excellence Awards, initiated by the Association of National Advertisers (ANA) in 2001, recognizes the efforts of marketers and their agencies that have resulted in outstanding multicultural advertising campaigns. The awards are sponsored by ANA's Multicultural Marketing Committee, which was established in 1998 to help ANA members share knowledge and best practices in the area of multicultural marketing. The Multicultural Marketing Awards are open to both members and nonmembers.

About the ANA
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.