ANA Announces Finalists for 2016 Multicultural Excellence Awards

Winners to Be Announced at Multicultural

Marketing & Diversity Conference in October

NEW YORK (August 31, 2016) — Finalists in the Association of National Advertisers’ 2016 Multicultural Excellence Awards competition were announced today, and the winners will be honored in October for their industry-leading multicultural advertising campaigns run between June 2015 and June 2016.

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

The brand and agency finalists in each of the 12 categories are:


Dark and Lovely (L’Oréal), TAG Creative

McDonald’s, LimeGreen Moroch

Wells Fargo, Muse


Chase Digital Banking Services, interTrend Communications

City of Hope, IW Group

McDonald’s, IW Group


McDonald’s, LimeGreen Moroch

Mind Fuel School, Alma DDB

USDA Animal and Plant Health Inspection Service, Sensis


Prudential, Prudential Advertising

Univision Communications, Blanco Lorenz

Univision Communications, Blanco Lorenz

Digital, Social, and Mobile

Denny’s, Casanova McCann

Toyota Tacoma, Conill

Verizon Wireless, Zenith (Publicis Media)

Experiential Marketing

Coca-Cola, Elemento L2

NESCAFÉ Clásico (Nestlé USA), Casanova McCann

Sprite (The Coca-Cola Co.), Wieden+Kennedy New York


CHIRLA Action Fund, Walton Isaacson

Coca-Cola, DAVID

Tide (Procter & Gamble), Conill


MassMutual, MullenLowe U.S.

Necco, Hill Holliday

This Free Life (Food and Drug Administration), Rescue

People with Disabilities

Autism Speaks, BBDO New York

Duracell (Berkshire Hathaway), Anomaly

Walt Disney World, Disney’s Yellow Shoes


AARP, DAE Advertising

XFINITY (Comcast), Burrell Communications

XFINITY (Comcast), Grupo Gallegos

Total Market

Honda Civic, Quantasy/Muse Communications

Kleenex (Kimberly-Clark Corp.), J. Walter Thompson

Tylenol (Johnson & Johnson), J. Walter Thompson

Significant Results

American Girl (Mattel), Mattel

Ram (Fiat Chrysler Automobiles), Lopez Negrete Communications

Tide (Procter & Gamble), Conill

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected from the award submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

For more information about the conference, including the full agenda, please visit:


The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $300 billion in marketing and advertising annually. The membership is comprised of more than 700 client-side marketers and nearly 250 Associate Members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary. The AEF’s mission is to enhance the understanding of advertising and marketing within the academic and marketing communities.

Media Contact:
John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663