ANA Announces Finalists for 2016 Multicultural Excellence Awards

Winners to Be Announced at Multicultural

Marketing & Diversity Conference in October

NEW YORK (August 31, 2016) — Finalists in the Association of National Advertisers’ 2016 Multicultural Excellence Awards competition were announced today, and the winners will be honored in October for their industry-leading multicultural advertising campaigns run between June 2015 and June 2016.

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

The brand and agency finalists in each of the 12 categories are:

African-American

Dark and Lovely (L’Oréal), TAG Creative

McDonald’s, LimeGreen Moroch

Wells Fargo, Muse

Asian

Chase Digital Banking Services, interTrend Communications

City of Hope, IW Group

McDonald’s, IW Group

Audio

McDonald’s, LimeGreen Moroch

Mind Fuel School, Alma DDB

USDA Animal and Plant Health Inspection Service, Sensis

Business-to-Business

Prudential, Prudential Advertising

Univision Communications, Blanco Lorenz

Digital, Social, and Mobile

Denny’s, Casanova McCann

Toyota Tacoma, Conill

Verizon Wireless, Zenith (Publicis Media)

Experiential Marketing

Coca-Cola, Elemento L2

NESCAFÉ Clásico (Nestlé USA), Casanova McCann

Sprite (The Coca-Cola Co.), Wieden+Kennedy New York

Hispanic

CHIRLA Action Fund, Walton Isaacson

Coca-Cola, DAVID

Tide (Procter & Gamble), Conill

LGBT

MassMutual, MullenLowe U.S.

Necco, Hill Holliday

This Free Life (Food and Drug Administration), Rescue

People with Disabilities

Autism Speaks, BBDO New York

Duracell (Berkshire Hathaway), Anomaly

Walt Disney World, Disney’s Yellow Shoes

Print

AARP, DAE Advertising

XFINITY (Comcast), Burrell Communications

XFINITY (Comcast), Grupo Gallegos

Total Market

Honda Civic, Quantasy/Muse Communications

Kleenex (Kimberly-Clark Corp.), J. Walter Thompson

Tylenol (Johnson & Johnson), J. Walter Thompson

Significant Results

American Girl (Mattel), Mattel

Ram (Fiat Chrysler Automobiles), Lopez Negrete Communications

Tide (Procter & Gamble), Conill

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected from the award submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

For more information about the conference, including the full agenda, please visit: https://www.ana.net/conference/show/id/MCC-NOV16.

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The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Media Contact

John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net