Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable

Advertisers Push FEC on Nonpolitical Ads Featuring Candidates

Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission.

By John Eggerton — Broadcasting & Cable, 10/1/2007 5:09:00 PM

Advertisers have told the Federal Election Commission that the Supreme Court's decision on electioneering communications was a broad assertion of First Amendment rights and should not be narrowed by proposed FEC rules meant to implement that decision.


The Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising Federation told the commission they are particularly concerned that the FEC read the court's decision as extending to commercial and business ads, as well as ones with advocacy or grassroots lobbying.

Before the ban becomes an issue in December (the first primary is in January 2008), the FEC wants to clarify things for candidates and the media.