Victory for Ad Community as FCC Privacy Rules are Overturned

ANA is extremely pleased that President Trump has now signed the Congressional Joint Resolution to repeal the FCC’s misguided and highly overly restrictive broadband privacy rule. This rule would have required vast amounts of innocuous information to be treated suddenly as highly sensitive and needing opt-in consent from consumers. This is an important major step to help assure a level playing field for privacy regulation for all businesses, and to see to it that consumers will not be bombarded with incessant opt-in notices. ANA also is pleased that the leadership of the FCC and FTC have committed to working cooperatively to return primary regulatory authority over privacy issues to the Federal Trade Commission, which is where we think it should rightfully belong due to the FTC’s long history of oversight and expertise in the privacy arena.