ANA Announces 2017 B-to-B Hall of Fame Honorees



Five Execs to be Inducted in Hall in its Second Year

NEW YORK (May 8, 2017) — The ANA (Association of National Advertisers) today announced that five prominent veteran B-to-B marketing executives will be inducted into the ANA’s Business-to-Business Hall of Fame at a gala awards banquet later this month.

The induction will be made during the 2017 Masters of B2B Marketing Conference presented by the ANA’s Business Marketing Association, May 31–June 2 at the Sheraton Grand Chicago.

The five honorees are:

  • Philip B. Clement: Phil Clement is global chief marketing and communications officer for Aon, a leading global provider of risk management, insurance and human resources solutions. He has served as an instructor at the University of Chicago Graduate School of Business and the Irving B. Harris Graduate School of Public Policy. He is a past president of Chicago’s Business Marketing Association, a board member of the Better Government Association, and a member of the Visiting Committee of the University of Chicago’s Graduate School of Public Policy.
  • John Favalo: Currently Executive Vice President of Group B2B, Eric Mower + Associates, John Favalo founded and then merged his B-to-B ad agency Sage Marcom with EMA in 2001. He also is a former chairman, vice chair, and treasurer of the Business Marketing Association International, and was selected by Advertising Age four times as a “Who’s Who in B-to-B.”
  • Al Maag: Retired chief communications officer for Avnet, one of the world’s largest technology distributors, Al is currently the CMO of Veteran Tickets Foundation and founder of an agency focused on nonprofits that created a digital magazine and video portal called Giving Hope Arizona. He is also a former chair and executive director of the BMA.
  • Tom Stein: Tom Stein is founding partner of New York-based Stein + Partners Brand Activation, which became Stein IAS upon its merger with U.K.-based IAS B-to-B Marketing. Today, Stein IAS is one of the leading global B-to-B marketing agencies, underscored by having won ANA/BMA Agency of the Year accolades in 2016 and 2015 — and an unprecedented five of the past seven years.
  • Sherri Leopard: Sherri Leopard founded Leopard Communications 30 years ago, which was sold to Ogilvy & Mather in June 2006 and incorporated into OgilvyOne as a specialty unit responsible for sales enablement. She continued to work for Ogilvy in New York City until 2014, when she joined SYPartners, a New York-based consultancy firm, as senior advisor and entrepreneur in residence.

"We are thrilled to welcome such an auspicious lineup of executives to our B-to-B Hall of Fame,” said ANA CEO Bob Liodice. “Each of these worthy honorees exemplifies professionalism, integrity, and innovation in B-to-B, and our sincere congratulations go out to Phil, John, Al, Tom, and Sherri.”

The ANA B-to-B Hall of Fame is intended to pay tribute to B-to-B professionals from all sides of the industry who have made significant and lasting contributions throughout their careers while serving as advocates of the industry and displaying a consistent spirit of innovation and professionalism.

The honorees were chosen by the BMA Advisory Board from among more than a dozen nominees. To be eligible for induction into the B-to-B Hall of Fame, a participant must have at least 15 years of B-to-B experience along with demonstrated, unquestionable B-to-B excellence and talent. Any B-to-B marketer who has had a significant impact on the development, evolution, and expansion of B-to-B marketing deserves consideration. The individual does not have to be a member of the ANA or the ANA’s Business Marketing Association to be nominated or receive the award. Nominations can be made by any BMA Board of Advisors member or chapter leader.

The ANA B-to-B Hall of Fame was founded in 2016. The inaugural inductee was Gary Slack, founder and chief experience officer of Slack and Co., one of the world’s first integrated marketing communications agencies and one of the few worldwide that works exclusively with business marketers.


The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The membership is comprised of more than 700 client-side marketers and nearly 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary, which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

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