ANA Announces Finalists For 2017 Multicultural Excellence Awards

OCTOBER 18, 2017 

Winners to Be Announced at Multicultural Marketing & Diversity Conference in November

NEW YORK (October 18, 2017) — Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The brand, campaign, and agency finalists in each of the 12 categories are:


  • Colgate, “Code for a Brighter Future,” UWG (UniWorld Group)
  • Ford, “Shopping,” UWG (UniWorld Group)
  • Comcast/Xfinity, “Unplug and Connect,” Burrell Communications


  • State Farm Insurance Company, “Cricket Yin & Yang,” interTrend Communications
  • United States Marine Corps, “Home Front Video Series,” UWG (UniWorld Group)
  • Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.


  • Comcast/Xfinity, “Unplug and Connect,” Burrell Communications
  • Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United
  • Comcast/Xfinity, “Me Time,” GALLEGOS United


  • Prudential, “Real Time Event Polling,” Prudential Advertising
  • Viteos Fund Services, “Women in Operations,” Global Custodian Magazine

Digital, Social, and Mobile

  • Avocados From Mexico, “#AVOSECRETS,” Richards/Lerma
  • Square Enix, “Human by Design,” Liquid Advertising
  • Netflix (Narcos), “Spanish Lessons,” ALMA DDB

Experiential Marketing

  • Square Enix, “Human by Design,” Liquid Advertising
  • Food and Drug Administration (FDA), “The New Wave,” Rescue Agency
  • Marriott International, “#LoveTravels,” IMGLive


  • California Lottery, “Gracias Maestros,” IM Studio & Casanova McCann
  • RMCH/Hacer Scholarship Program, “Hacer,” ALMA DDB
  • Sprint, “Greatest Hits,” ALMA DDB


  • AT&T, “We are Bold,” The 360 Agency
  • Food and Drug Administration (FDA), “Flawless,” Rescue Agency
  • MasterCard, “Restroom for All,” McCann New York

People with Disabilities

  • Square Enix, “Human by Design,” Liquid Advertising
  • Jockey International, “Show ‘em What’s Underneath,” Pure Growth
  • Toyota, “Championship Game,” Saatchi & Saatchi


  • Comcast/NBC Universal, “Passing the Torch,” Burrell Communications
  • BMW, “Spread,” AV Communications
  • Comcast/NBCUniversal, “Beautifully Bilingual,” GALLEGOS United

Total Market

  • Diageo (Johnnie Walker), “Keep America Walking,” Anomaly
  • Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson
  • YouTube, “It’s Not Just What We Listen To,” Anomaly

Significant Results

  • Diageo (Buchanan), “Es Nuestro Momento,” Anomaly
  • Netflix (Narcos), “Spanish Lessons,” ALMA DDB
  • Sprint, “Greatest Hits,” ALMA DDB

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

For more information about the conference, including the full agenda, please visit:


The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663