ANA Announces Finalists For 2017 Multicultural Excellence Awards

Winners to Be Announced at Multicultural Marketing & Diversity Conference in November

NEW YORK (Oct. 18, 2017) — Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The brand, campaign, and agency finalists in each of the 12 categories are:

African-American

  • Colgate, “Code for a Brighter Future,” UWG (UniWorld Group)
  • Ford, “Shopping,” UWG (UniWorld Group)
  • Comcast/Xfinity, “Unplug and Connect,” Burrell Communications

Asian

  • State Farm Insurance Company, “Cricket Yin & Yang,” interTrend Communications
  • United States Marine Corps, “Home Front Video Series,” UWG (UniWorld Group)
  • Xoom, “XoomLOL Comedy Series,” Keyframe, Inc.

Audio

  • Comcast/Xfinity, “Unplug and Connect,” Burrell Communications
  • Comcast/Xfinity, “Language Choice 2.0,” GALLEGOS United
  • Comcast/Xfinity, “Me Time,” GALLEGOS United

Business-to-Business

  • Prudential, “Real Time Event Polling,” Prudential Advertising
  • Viteos Fund Services, “Women in Operations,” Global Custodian Magazine

Digital, Social, and Mobile

  • Avocados From Mexico, “#AVOSECRETS,” Richards/Lerma
  • Square Enix, “Human by Design,” Liquid Advertising
  • Netflix (Narcos), “Spanish Lessons,” ALMA DDB

Experiential Marketing

  • Square Enix, “Human by Design,” Liquid Advertising
  • Food and Drug Administration (FDA), “The New Wave,” Rescue Agency
  • Marriott International, “#LoveTravels,” IMG Live

Hispanic

  • California Lottery, “Gracias Maestros,” IM Studio & Casanova McCann
  • RMCH/Hacer Scholarship Program, “Hacer,” ALMA DDB
  • Sprint, “Greatest Hits,” ALMA DDB

LGBT

  • AT&T, “We are Bold,” The 360 Agency
  • Food and Drug Administration (FDA), “Flawless,” Rescue Agency
  • MasterCard, “Restroom for All,” McCann New York

People with Disabilities

  • Square Enix, “Human by Design,” Liquid Advertising
  • Jockey International, “Show ‘em What’s Underneath,” Pure Growth
  • Toyota, “Championship Game,” Saatchi & Saatchi

Print

  • Comcast/NBC Universal, “Passing the Torch,” Burrell Communications
  • BMW, “Spread,” AV Communications
  • Comcast/NBCUniversal, “Beautifully Bilingual,” GALLEGOS United

Total Market

  • Diageo (Johnnie Walker), “Keep America Walking,” Anomaly
  • Johnson & Johnson Consumer Inc. (Motrin), “#Women in Progress,” J. Walter Thompson
  • YouTube, “It’s Not Just What We Listen To,” Anomaly

Significant Results

  • Diageo (Buchanan), “Es Nuestro Momento,” Anomaly
  • Netflix (Narcos), “Spanish Lessons,” ALMA DDB
  • Sprint, “Greatest Hits,” ALMA DDB

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

For more information about the conference, including the full agenda, please visit: https://www.ana.net/conference/show/id/MCC-NOV17.

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The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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ANA
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