ANA Honors Rising Marketing Stars

Young Marketers from Grant Thornton, Miller Lite, St. Jude Children's Research Hospital, and VISIT FLORIDA Celebrated at Masters of Marketing Conference

ORLANDO, Fla. (October 25, 2018) — The ANA (Association of National Advertisers) recognized the 2018 recipients of its Rising Marketing Star Award today. The four honorees, all age 30 or under, were nominated by senior executives at their companies for having met the following criteria:

  • Made valuable contributions to the overall excellence/effectiveness of their marketing organization
  • Demonstrated leadership, innovation, creativity, and accountability in executing their marketing responsibilities
  • Exemplified skill in integrating marketing disciplines and working with other professionals
  • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

The 2018 Rising Marketing Stars are:

Brianna Barnebee
Senior Account Executive
VISIT FLORIDA

Prior to working at VISIT FLORIDA, Brianna Barnebee led accounts at an integrated marketing communications firm serving clients ranging from associations to non-profits. Ms. Barnebee is a Florida State University graduate and a native of Naples, Fla. This year, she spearheaded VISIT FLORIDA's China social media efforts. She was on the agency selection committee, worked on the terms of the selected agency's contract, integrated agency staff with the VISIT FLORIDA team, and successfully developed a plan to relaunch the agency's Weibo and Wechat platforms. She coordinated with partners throughout the state and her internal content team to collect relevant social content and worked with paid media and promotions teams to execute multiple integrated campaigns. Her efforts resulted in 145,000 new followers and 44 million views in the first four months across both platforms.

Liz Cramton
Associate Marketing Manager
Miller Lite

Liz Cramton earned a bachelor's degree in journalism and history from the University of Missouri, and later received an M.B.A. in marketing from Loyola University, Chicago. At Miller Lite she works on competitive and on-premise marketing programs. Within days of joining the Miller Lite team, Ms. Cramton oversaw the launch of the largest on-premise (in-bar) program of the year, "Know Your Beer," which was a blind, mostly unbranded taste test between Miller Lite and Bud Light aimed at using a breakthrough approach to get drinkers to reconsider Miller Lite. Not only did 72 percent of the 800,000 participants engaged to date choose Miller Lite, but the program is also driving volume and delivering improved brand perception and purchase intent.

Alicia Curley
Regional Marketing Leader
Grant Thornton's Atlantic Coast

Alicia Curley joined Grant Thornton in 2011 after graduating from Drexel University with a dual degree in marketing and accounting. In her current role she covers Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. Among her many accomplishments, Ms. Curley upgraded a routine request for a direct mail letter campaign into a tablet mail campaign in which she developed the video content, sourced the tablets, and produced the mailing, resulting in $1.3 million in opportunities and $250,000 in wins, an ROI of over 500 percent. She also led Grant Thornton's regional Marketing and Social Media Committee, and increased social media engagement by 60 percent and conference satisfaction to a record high NPS of 89 percent.

Joanna Henley
Liaison, Marketing Strategy and Planning
ALSAC/St. Jude Children's Research Hospital

Joanna Henley began with ALSAC/St. Jude as an event marketing intern, and she returned after graduating from college in 2014 to join the marketing strategy and planning department. Over time, she has led various marketing campaigns and projects for ALSAC. Today, Ms. Henley is the marketing lead for the organization's High Wealth initiatives, including its Major Gift, Foundations, and DAF strategies. She created the first St. Jude Prospectus supporting the organization's future Capital Campaign efforts, which was used during visits with high-wealth prospects. Ms. Henley's strategy development and execution of this project resulted in a commitment of $1 million to the campaign. Additionally, she led a high-performing, cross-divisional team of business development, marketing, digital, events, and external vendors to plan, execute, and host the St. Jude Jam, which generated over $519,000.

"The ANA is proud to honor these four outstanding young executives," said Bob Liodice, CEO of the ANA. "They represent the future of marketing, and we congratulate them on the work they've done and look forward to their future contributions to our industry."

The four recipients were recognized in front of an estimated 3,000 attendees at the 2018 ANA Masters of Marketing Conference, currently being held at the Rosen Shingle Creek Resort in Orlando, Fla.

The Rising Marketing Star program was enacted in 2010 to celebrate the ANA's 100th anniversary. It has become an annual recognition program at the Masters of Marketing Conference. Nominations for the 2019 award will be solicited in early summer of 2019.

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ABOUT THE ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,700 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,000 client-side marketers and more than 700 marketing service provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

MEDIA CONTACT
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net