Media Alert: ANA Supports Google/Yahoo Decision to Abandon Search Advertising Partnership

November 5, 2008 – New York, NY – Robert Liodice, President/CEO of the ANA (Association of National Advertisers) is available to comment on the just announced decision by Google and Yahoo to abandon their search advertising partnership, in response to the DOJ’s threat to file a lawsuit if the parties continued with the partnership.

“We are pleased that Google and Yahoo recognized that their proposed partnership was not in the best interest of advertisers and consumers,” said Mr. Liodice.  “At a time when online advertising is growing as a vibrant, accountable medium for marketers, we need to encourage competition, innovation and productivity, and not concentrate market power, limit choices and potentially raise prices for search advertising.”

In order to speak with Bob Liodice, please contact Lesley Neadel at 917.595.3034 or lneadel@cooperkatz.com. 

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.