Press Release: ANA Announces 2008 Multicultural Excellence Award Winners | About the ANA | ANA

Press Release: ANA Announces 2008 Multicultural Excellence Award Winners

ANA Announces 2008 Multicultural Excellence Award Winners

Advertisers Honored in Six Categories, Including New Digital Media Space

November 18, 2008, Boca Raton, FL - The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

Winners were named in six categories. This year, the ANA created a new category for strong work across all ethnic segments in Digital Media. 

The grand prize brand and agency winners in each category are as follows:

Category:

Brand:

Agency:

African American

Partnership For a Drug Free America

Prime Access, Inc.

Asian

State Farm Insurance

interTrend Communications

Digital Media

Cadbury Dentyne

The Vidal Partnership

General Market Category

McDonald's

DDB

Hispanic

Blue Shield of California

Blue Shield of California

Campaign with Significant Results

Energizer

Grupo Gallegos

The 2008 grand prize award recipients were announced at a ceremony during the ANA's Multicultural Marketing Conference, which concluded today. Now in its tenth year, the conference was held at The Boca Raton Resort and Club in Boca Raton, Florida.

"Our winners have established themselves as leaders in the world of multicultural marketing and their work represents the best in our industry," said Bob Liodice, President and CEO of the ANA. "I am thrilled that through the Multicultural Excellence Awards, the ANA is able to recognize the contributions these organizations have made and the growing importance of speaking to consumer through multicultural channels. I offer all of them my congratulations."

The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, established in 1998, helps ANA members share knowledge and best practices in marketing to America's burgeoning ethnic markets.  A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.