ANA Introduces New Certification Program

Rigorous Online Curriculum Will Keep Marketers Current

NEW YORK (Feb. 27, 2019) — The ANA (Association of National Advertisers) today introduced a new certification program designed to arm marketers with a clear understanding of all aspects of today’s complex marketing industry and provide the skills to navigate it.

The initiative, called the Certified ANA Marketing Professional (CAMP) program, combines comprehensive brand marketing strategies with customer-centric techniques to help marketers elevate their skills and facilitate growth for themselves and their companies.

CAMP is a rigorous, 35-hour online, self-paced certification program that has been developed specifically for ANA members. With curriculum developed by a core group of subject matter experts, it covers the entire marketing process, from brand strategy to brand activation to marketing implementation across digital, direct, and analytic applications. CAMP represents a broad spectrum of marketing activities and skills that every marketer needs to understand in order to succeed.

“ANA members understand the importance of driving growth,” ANA CEO Bob Liodice said. “CAMP offers them access to a curated development program that provides a solid foundation to drive individual professional growth, which in turn will lead to growth for their organizations and our industry.”

CAMP is designed for junior and mid-level marketers and their teams who want a more complete understanding of the entire marketing process and the roles they can play in the overall marketing industry. The program will help marketing managers ensure that their teams are equally equipped with a common currency to enhance overall productivity and improve their ability to problem-solve creatively and quickly.

To earn CAMP certification, applicants must meet the following criteria:

  • Their company must be a current ANA member.
  • They must complete the 35-hour program.
  • They must complete and pass a certification assessment.

CAMP certification lasts for one year. Upon successful completion of the program, applicants have 12 months from their certification date to earn continuing education units via ANA training, conferences, webinars, and other events toward renewal for the subsequent year.

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ABOUT THE ANA
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

MEDIA CONTACT:
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net