ANA Hails Court Ruling Blocking HHS Price Disclosure Rule

FOR IMMEDIATE RELEASE  

ANA HAILS COURT RULING BLOCKING HHS PRICE DISCLOSURE RULE  

WASHINGTON (JULY 9, 2019) – ANA strongly supports yesterday’s ruling of the United States District Court for the District of Columbia striking down the proposed Health and Human Services (HHS) rule to mandate price disclosures in most prescription drug ads. ANA joined with Merck, Amgen, and Eli Lilly in suing in opposition to the rule. The court found that Congress had not provided HHS the authority to impose the rule. 

Dan Jaffe, ANA’s Group Executive Vice President for Government Relations, stated, “This decision was an important victory for the public and the advertising community. The rule required price disclosures that would have been highly inflated, misleading and inaccurate for a vast number of consumers.” 

Jaffe emphasized that, “The rule clearly violates the First Amendment and would not further the goal of lowering prescription drug prices, while creating broad adverse precedents extending far beyond the prescription drug area.” 

Jaffe concluded, “ANA will continue to vigorously uphold the vital First Amendment rights of the advertising community.”  

To learn more about ANA and our efforts to defend free speech, visit www.ana.net/advocacy.   

ABOUT THE ANA: 

The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

MEDIA CONTACT:
Dan Jaffe, ANA Group EVP Government Relations
Office: 202.296.2359
Mobile: 646.369.4886
Email: djaffe@ana.net