ANA Honors Rising Marketing Stars

Young Executives from J&J, Marriott, Ford, and Dairy Farmers of Wisconsin Celebrated at Masters of Marketing Conference

ORLANDO (Oct. 3, 2019) — The ANA (Association of National Advertisers) recognized the 2019 recipients of its Rising Marketing Star Award today. The four honorees, all age 30 or under, were nominated by senior executives at their companies for having met the following criteria:

  • Made valuable contributions to the overall excellence/effectiveness of their marketing organization
  • Demonstrated leadership, innovation, creativity, and accountability in executing their marketing responsibilities
  • Exemplified skill in integrating marketing disciplines and working with other professionals
  • Exhibited knowledge of current issues in advertising and familiarity with the tools marketers are using to reach their audiences

The 2019 Rising Marketing Stars are:

Charley Costa
Customer Development Manager
Johnson & Johnson, Consumer Inc.
Charley Costa has led multiple integrated media programs, including the 2018 RoC #ForYourAge campaign that challenged people to think twice before doling out a compliment about how a woman looks good “for her age.” He was recently given responsibility for increasing J&J’s beauty business at several major U.S. grocery retailers.  Mr. Costa holds a B.S. in business marketing from Elon University and an M.B.A. from Wake Forest University.

Olivia Donnan
Director of Global Brand Marketing for Aloft Hotels and Moxy Hotels
Marriott International
Olivia Donnan has eight years of experience working in the hospitality category. She is currently responsible for marketing strategy, campaign development, experiential programming, and integrated media planning. She leads the planning and execution of campaigns including Aloft’s global music-tour partnership with Universal Music Group. Ms. Donnan earned a bachelor’s in history and archaeology from Newcastle University and moved from London to New York City in 2017.

Lizzie Duffey
Public Relations Specialist
Dairy Farmers of Wisconsin
Lizzie Duffey is no stranger to creative ideas that get people buzzing. She began her career as a brand spokesperson for the iconic Oscar Mayer Wienermobile, and now works to shine a spotlight on Wisconsin’s award-winning cheeses through PR and one-of-a-kind experiences. Ms. Duffey and her team’s successes include earning over $50 million in media value in the past two years with coverage in The New York Times and The Today Show, among others.

Natalie Pascaretta
Digital Media Optimization Lead
Ford Motor Co.
Natalie Pascaretta is responsible for optimizing Ford’s in-market media spend and driving overall shopper strategy. Since joining Ford in 2016, she has spearheaded personalized messaging and user experience for, FordPass App, and Lincoln Way App. Prior to Ford, Ms. Pascaretta worked in New York City at several agencies, steering the digital marketing strategy for clients such as adidas, Altria, BlueCross BlueShield, Hertz, and SFX Entertainment.

“These young executives represent the future of our industry and the ANA is proud to honor them,” said ANA CEO Bob Liodice. “We’re confident that each of them is on a solid path to making significant and substantive contributions in their respective fields.”

The four recipients were recognized in front of an estimated 3,000 attendees at the 2019 ANA Masters of Marketing Conference, currently being held at the Rosen Shingle Creek Resort in Orlando, Fla.

The Rising Marketing Star program was enacted in 2010 to celebrate the ANA’s 100th anniversary. It has become an annual recognition program at the Masters of Marketing Conference. Nominations for the 2020 award will be solicited in early summer of 2020.



The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.


John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663