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ANA Provides Free Access To Member Resources To Help Marketing Community During Pandemic

Wide Range of ANA Assets Will Be Available Through June 5

NEW YORK (April 21, 2020) — The ANA today announced it was making an assortment of exclusive members-only resources available to everyone in the marketing community, without restrictions and at no cost.

The resources will be available via the ANA Community Access portal through June 5 and will include a broad range of original content: insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars, and more.

“The economic impact of the COVID-19 crisis calls for marketers at every level, in every industry around the world, to step up,” said ANA CEO Bob Liodice in announcing the new program. “ANA Community Access is our way of investing in the power of the entire global marketing community to help keep the industry moving forward, and we are encouraging other associations to join us in this effort through sharing resources and collaboration.”

Liodice’s comments can be viewed here in a short video introducing the new ANA Community Access platform.

Some of the ANA assets now available include:

  • ANA magazine (original articles from the B2C, B2B, Social Impact, and Partner Content departments).
  • Insight Briefs
  • Research studies and reports
  • The Center for Brand Purpose podcasts, insights, and videos
  • The Playbook for Discovering Brand Purpose
  • Marketing Maestro Blogs
  • Regulatory Rumbling Blogs

The ANA Community Access portal contains assets related to all aspects of marketing and is offered in addition the ANA’s special website page, The Business of Marketing in the Age of COVID-19, which also provides free access to nonmembers but offers content related directly to the fight against the pandemic. The materials include articles, playbooks, recommendations, and best practices to help decision-makers deal with the crisis.

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ABOUT THE ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

MEDIA CONTACT

John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net