Fundamentals of Digital Marketing Accountability
The Digital Advertising Alliance has created an industry-supported program and tools to guide companies on the appropriate notice and choice they should be providing to consumers to help them better manage their online interest-based ad experience. ANA serves as a founding member and as one of the DAA compliance partners. Additional resources, guidance, and tools are provided below. Guidance on data protection and anti-spam regulations and laws are also highlighted.
Email and Mobile Marketing Compliance
- Guidelines for Ethical Business Practice: Mobile Marketing
- A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
- CAN-SPAM Act
- Email Preference Service (EMPS) Subscriber Information
- Wireless Ported Numbers File
- Wireless Block Identifier
- Global Email Marketing Compliance Guide
- ANA Email Experience Council