The Digital Advertising Alliance has created an industry-supported program and tools to guide companies on the appropriate notice and choice they should be providing to consumers to help them better manage their online interest-based ad experience. ANA serves as a founding member and as one of the DAA compliance partners. Additional resources, guidance, and tools are provided below. Guidance on data protection and anti-spam regulations and laws are also highlighted.

• Tips to Create a Privacy Policy
• Guidelines for Ethical Business Practice: Digital Marketing
• Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Interest-Based Advertising
• IBA Data Compliance Checklist
• First Party On-Boarding Checklist

• File a Complaint
• File an Interest-Based Online Advertising Complaint
• File an Online Political Ad Complaint

• Guidelines for Ethical Business Practice: Mobile Marketing
• A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”
• CAN-SPAM Act
• Email Preference Service (EMPS) Subscriber Information
• Wireless Ported Numbers File
• Wireless Block Identifier
• Global Email Marketing Compliance Guide
• ANA Email Experience Council