Best Practices and List Management Tools for Direct Marketers

ANA educates members about key best practices important to all marketers and fundraisers. The following resources offer guidance on elevating your direct marketing campaigns while building consumer trust and respecting consumer marketing preferences. ANA members may contact the ANA Accountability team to report a concern, ask a compliance question, or get active on an ethics committee by contacting us at

List Management Tools for Marketers

The ANA offers effective and affordable data hygiene management and compliance tools to assist marketers and fundraisers in building consumer trust by honoring consumers' marketing preferences and accelerating your sustainability journey. By subscribing to these data hygiene services, you'll be respecting consumer marketing preferences, helping the environment, and improving your bottom line by saving money in the process.

To learn more about these services, visit our Industry Consumer Choice Tools for Marketers and Fundraisers FAQ.

DMAchoice – Prospect Mail Opt-Out List

ANA members receive special member pricing to access the DMAchoice file.

Guidelines for Ethical Business Practice

These guidelines are intended to provide individuals and entities involved in data-driven marketing in all media with generally accepted principles of conduct. Specific portions are linked below. The full guidelines are also available for download as a PDF