ANA/Google Privacy-Preserving Technology Partnership

Consumer preferences, privacy legislation, and platform changes are dictating the future of how digital advertising works, and as a result, we are losing signal. Advertisers need more proactive and collaborative leadership to accelerate progress in defining the future of addressable marketing together with the leading platforms, rather than learning about the changes being made and how they may affect our businesses after the fact.   

The Association of National Advertisers Marketing Technology practice and exclusive senior marketing leaders met with Google’s Chrome, Android, and Ads teams to hear the very latest on their progress, ask all questions, and provide candid feedback and recommendations to ensure that the products in development successfully deliver on our business objectives.

Resources & Materials