Pathways 2020 Talent Research

A groundbreaking research study that explores the issues from the perspective of hiring companies, the academic community and the students themselves. Solutions will only be found by bringing industry and academia together to bridge this talent disconnect.

Marketers and the agencies who work with them are facing an unprecedented talent challenge as millennials look to build careers in other fields. The study identifies the significant reasons for the ‘talent disconnect’ as well as AEF’s proposed Pathways 2020 initiatives to help bridge that disconnect.

Read the Executive Summary
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Created in 1983 and supported by its three constituencies, advertising, media and marketing, the AEF is a 501(c)3 operating foundation. AEF creates and distributes educational content to improve the understanding and appreciation of the societal role of advertising and marketing through their programs on college campuses across the country. These programs have continuously played a role in attracting high quality college graduates to our industry. In 2015, the AEF joined the Association of National Advertisers (ANA) as their educational foundation.

AEF achieves their mission through 3 core pillars: Partnership Programs, Academic Resources, and Building the Next Generation of Talent. Learn more about the AEF at