ANA's Data Analytics Center

Viewing measurement through the lens of the marketer


Learn \ Expand \ Evolve


About DAC

The ANA’s Data Analytics Center is the gateway to thought leadership, education and recognition in marketing measurement, data, and analytics.

The DAC was developed to help marketers focus on the metrics that matter so they can develop, refine, and expand the application of insights and advance their skills and understanding of marketing measurement, data, and analytics.

Connected by Neustar, the DAC is a go-to resource for marketers looking to build on or improve their understanding of marketing measurement and learn the latest practices in data and marketing analytics.


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DAC Website

“Content Central” for the ANA Data Analytics Center. A central repository for articles, videos, case studies, CMO briefing papers, research, survey results, best practices, and other content that fosters greater understanding of marketing measurement, data, and analytics from the marketing perspective. Here you will find innovative new methodologies along with the latest trends in analytics technologies, including AI and predictive analytics.

DAC Learning LAB

Training and education workshops, roundtables and webinars on marketing data, measurement, and analytics. Learning Lab tracks include both basic and advanced content. Attendees gain fluency in areas such as the attributes of quality data and how to conduct and apply key marketing and media measurements.


Core DAC events in 2019

Genius Awards

Are you a genius? The Genius Awards is the recognition program of the ANA Data Analytics Center.

The program recognizes work in marketing analytics by brands. Winners receive widespread recognition in the media and are announced on stage at the annual ANA Masters of Marketing Conference in October.

Winners share a $100,000 cash prize pool designated for the charities of their choice.


For more information: Contact Mark A. Galliher


Read some of the latest content related to Data and Analytics


How An Analytics Culture Drives Exceptional Business Results

In a groundbreaking new Forrester Consulting Report, companies that are achieving extraordinary results have discovered that the secret catalyst to making data analytics truly transformative lies in a single word: culture.

The Human Side of Marketing Analytics

A successful marketing analytics program requires much more than data, technology and number crunching. Listen in as Damian Fernandez, Fossil Group, shares how his organization has built a highly successful analytics culture by connecting with the “human side” of analytics.




We continue to evolve

DAC will release assessment tools, action plans, playbooks, case studies, white papers and industry articles. Supporting these actions will be live seminars, online and in-person training, additional conferences and trends in marketing measurement, data, and analytics.

Learn More About DAC

For additional information on how to get started with the ANA’s Data Analytics Center,
please contact Mark A. Galliher at