Driving Growth for Our Industry

Our industry leadership initiatives are stewarded by our board of directors and activated by our CMO Masters Circle, comprised of senior-level marketers from ANA member companies and other client-side brands. This powerful pool of senior marketing executives shares the same goal: to grow our members’ brands and the industry.

Through our public policy work, we proactively take stands to oppose any efforts by the government to tax, ban, or otherwise burden the legitimate rights of marketers to communicate with consumers.

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Industry Leadership

We initiate and direct important leadership programs on behalf of our marketer members while continuing to invest resources in efforts intended to make the industry nimble, stronger, and more knowledgeable. The ANA saves members and the industry billions of dollars each year through our board-driven leadership agenda, which addresses key industry concerns.






Public Policy Efforts

Our Washington, D.C., team provides a rigorous legislative and regulatory defense of marketers on the national and state levels. Over the past 30 years, our team has fought the most destructive advertising tax proposals in our history. They also work tirelessly to educate policymakers about the important benefits our industry brings to the economy as a whole. The team provides the advertising community with a voice before Congress, state legislatures, federal regulatory agencies, and the courts.



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