Driving Growth for Your Brand

Development of top-tier marketing talent has never been more important to businesses and brands. You will value our continuous flow of content spanning brand and media management, B2B marketing, and brand activation. You can also take advantage of our more than 600 gold-standard events, most of which are complimentary.

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Difference-Making Events

You will benefit from our wide array of difference-making events and experiences, from national and members-only conferences to committee meetings and webinars. Collectively, these events will keep you current on the core areas of brand and media management and help your businesses and brands remain at the forefront of your respective industry.

Our robust online content library, regional events, and committees help our B2B members grow their careers and brands, stay connected, and prosper. Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world. We also honor the business marketing innovators at our annual B2 Awards gala and B2B Hall of Fame induction ceremony.

Through an unparalleled combination of content, national and regional events, webinars, committees, and networking opportunities, we provide the insights you need to successfully activate a brand across all touchpoints. Our extensive events calendar includes the Brand Activation Conference and the annual REGGIE Awards gala, recognizing the most innovative brand activation campaigns.

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**4 Ways to Strengthen Agency Relationships Through Compensation Models**
For the last half century, the ANA has conducted "Trends in Agency Compensation" research every three years. The four action items in this presentation are pulled from insights we discovered while conducting the most recent edition of that research.

**What Companies Are Doing to Promote Diversity Internally**
Amid calls for a more inclusive advertising industry, here's how some companies are effectively promoting diversity within their workforces.

**Exclusive! Event Recap- 360 Marketing Transformation**
Honey Bunches of Oats, one of Post’s most popular cereals, shared insights on how it engaged with Millennial consumers and embraced pop culture in an integrated marketing campaign. **[Member-only Content - Open for You]**

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