ANA Influencer Marketing at the Chicago Auto Show

chicagoautoOn February 7, the ANA will be partnering with the 2020 Chicago Auto Show on a Driving Influence breakfast program to recognize automakers’ outstanding influencer marketing campaigns. The program, hosted during Media Preview Day, will showcase some of the most creative and effective automotive influencer campaigns of 2019.

The event will culminate with a 2020 Driving Influence Award, recognizing one outstanding auto manufacturer harnessing the power of influencer marketing to creatively and authentically engage consumers. Through January 20, automotive manufacturers, PR firms, and marketing agencies are encouraged to submit relevant influencer marketing campaigns executed between the window of January 1 - December 1, 2019. Three automaker finalists will be selected to attend a breakfast and special awards ceremony during the Chicago Auto Show's Media Preview on Friday, February 7, where one of the brands will receive the 2020 Driving Influence Award. Past winners include: Hyundai (Santa Fe launch), Nissan (#SheDrives), Honda (Monsters Calling Home and April Fools’ Fit Kit), Hyundai (Walking Dead Chop Shop), Mitsubishi (Kids Talk Safety) and Toyota (Family Trails).

View the judging criteria and submit your campaign.

Read the press release and find out more information.

This event and awards submission is complimentary for ANA Client-Side, Platinum, and Gold members. Register here to attend.


2020 AGENDA

tanya gazdik mediapostThe Best Auto Influencer Campaigns of 2019 (9:15-9:45am)
Speaker: Tanya Gazdik, MediaPost


 

kelly cagney turtle waxTurtle Wax & The Sphere of Influence: How Turtle Wax Broke the Internet With Influencers (9:45-10:30am)
Speaker: Kelly Cagney, Director of Global Brand Strategy & Marketing Communications, Turtle Wax



victoria walden

Hyundai Puts Influencers Behind the Wheel (10:30-11:15am)
Speaker: Victoria Walden, Manager, Social Media & Influencer Engagement, Hyundai Motor America



"What Drives Her” luncheon (11:45am - 2:30pm)
Features the perspectives of prominent female marketing leaders in automotive