ANA Publications
Best Practices Slide Show
In marketing, what's fresh today will be passé tomorrow. Kickoff 2016 with a look at the four things that will become an essential part of the marketing toolkit this year.
ANA Magazine
Let us know what you think of this issue. Contact the editor, Andrew Eitelbach.
With in-depth stories on trending topics and industry-changing innovations, ANA delivers fun and engaging content that keeps you on top of the latest marketing news and insights.
Here's what you'll find in this month's complimentary issue:
- Society is changing, and brands need to change with it. When it comes to connecting with female consumers, superficial or one-time gestures will no longer cut it. See how Dell, Thinx, Barbie, Secret, and other brands are changing how they portray and talk to women.
- The do's and don'ts for building a successful retargeting strategy that wins consumer attention.
- Q&A: Alia Kemet, U.S. director of media at IKEA North America discusses cross-media strategy, gives advice for young marketers, and more.
- How Zappos delivers on its brand promise, a unique way to spread awareness for missing persons, what you don't know about sourced traffic, upcoming events, quick stats, key stats, and more. Facts and figures to make you smarter.
Plus, don't miss this month's special section from our partner the Decideware, on the trends in improving the client-agency evaluation process.
Previous Issues:
ANA Thought Leadership Partners
For more information on the ANA Thought Leadership program, please contact Kristina Sweet, Vice President, Sponsorship and Partner Programs at ksweet@ana.net or 508.346.3525.
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B-to-B Marketer
Let us know what you think of this issue. Contact the editor, Ken Beaulieu.
The new voice of the business-to-business marketing community. Through best practices, case studies, interviews, and expert advice, this publication provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
Here's what you will find in the latest issue:
- Richard Blabolil, president of Marketing Innovators International, offers advice on acquiring and retaining top talent.
- Aon's partnership with soccer team Manchester United helped elevate the company internationally. CMO Phil Clement discusses the benefits of the partnership and weighs in on wider B-to-B issues.
- Tips for spotting a bogus review and surviving trade shows.
- Personalizing the customer experience is a necessity for brands looking to stay ahead. Here's how companies like Ready Pac Foods, Lincoln Electric, ADP, Genpact, and AXA are putting the focus on their consumers.
- Email marketing remains one of the most relevant channels for B-to-B marketers. Follow these tips to improve your email strategy.
- With the acquisition of five telecom and technology companies, Vonage launched a campaign to expand its businesss into the B-to-B market.
Previous Issues:
BMA Business Partners
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Activate Magazine (New!)
Focused on three key areas of brand activation — shopper, promotion, and experiential marketing — the quarterly publication provides the inspiration, insight, and information marketers need to effectively break through to consumers and drive action.
Here's what you'll find in the latest issue:
- Wells Fargo's Tim Collins provides perspective on some groundbreaking initiatives he is leading to help elevate the brand nationally.
- See how brands like Tyson Foods, Target, and Sephora capture the attention of Millennials in-store.
- Six tips for implementing successful loyalty programs.
- Advice on using product sampling effectively.
Plus, an infographic on all you need to know about the state of online video.
BAA Brand Activation Partners
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