Explore the Benefits of Your ANA Membership | ANA

Explore the Benefits of Your ANA Membership

We are obsessed with delighting our members through an unwavering commitment to helping you become more effective marketers, build stronger brands, and develop a more productive industry through bold leadership and innovative programs.

Below, you'll find tips on how you can get the most out of your ANA membership, as well as links to some of our most popular content.

 

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Customize Your Experience

Ensure your ANA emails feature the news, events, and content that best meet your interests and needs by setting your email preferences.

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A Variety of Exclusive Member Benefits

Log in or create your free account with your business email address to access a variety of benefits, some of which are highlighted in the sections below.

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Spread the Word to Your Colleagues

Invite your colleagues to create their own complimentary accounts and take advantage of everything the ANA has to offer by sharing this link: www.ana.net/account/request.

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Take Advantage of myANA

Build and access your personal file library, revisit your upcoming and past events, and share content and more with your team through myANA.

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Reach Out With Questions

We've compiled our members' most frequently asked questions, but you can contact us anytime for help with your ANA membership at membership@ana.net.

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Become a Marketing Growth Champion

ANA Drives Growth

ANA Growth Agenda

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ANA Drives Growth

Enterprise growth today requires a 360-degree focus on all elements of the business, including driving top-line revenue, improving business ecosystem productivity, and enhancing after-tax income growth.

To effectively tackle these challenges today and for the future, the ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing.

These priorities directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Explore the interactive growth agenda to see the relevant content and events.

Enterprise growth today requires a 360-degree focus on all elements of the business.

To effectively tackle this challenge, the ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing. These priorities directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Explore the growth priorities and agenda points below to see the relevant content and events.

Grow Your Career and Your Brand



We equip you with the skills and resources you need to advance your career through continuous, long-term professional development.

To help drive growth for your brand, we provide access to the very best growth-focused intellectual capital in the industry delivered to you through our broad suite of products and services connecting your brand to curated premium, growth-focused business, brand, and media optimizers.

To see all of our resources designed to help you drive professional and brand growth, please visit our Resources page.

Marketing Knowledge Center

More than 15,000 units of proprietary intellectual capital, including content, case studies, toolkits, playbooks, podcasts, and more.

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National Conferences

A year-long schedule of virtual and in-person events bringing together top marketers and agency partners from some of the world’s largest brands.

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Training and Development

On-demand and in-person workshops to build and hone skills that advance careers and team capabilities.

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Committees

Connecting the marketing industry through member-led forums that enable peer-to-peer roundtable discussions of key industry issues.

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CAMP Certification

A rigorous online program providing a full understanding of the entire marketing ecosystem, from brand activation to marketing implementation.

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ASK: Research Service

You have questions and we can help provide answers. ANA’s research service is complimentary and confidential.

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Grow the Marketing Industry and Do Good for Humanity



Creating universal growth champions requires the continuous transformation of our industry. The ANA is leading this effort through the adoption and activation of the Global Growth Agenda and the ANA-driven business machines that move the Growth Agenda forward. These business machines stretch the boundaries for improved standards and practices that drive change in all corners of our industry.

The ANA's values go beyond our industry, though, and put humanity at its core. We believe in Brands for Humans. As such, we drive the change that positively affects the human condition as we champion equality, diversity, inclusion, and sustainability while removing criminal and fraudulent activity that damages the integrity of our brands and their connections to consumers.


These resources are available to you now as part of your ANA membership:

Global CMO Growth Council

The Global CMO Growth Council brings the global community of chief marketers together in unified leadership to transform marketing into a force for growth and a force for good.

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Government Relations

The ANA’s Government Relations department uses its reach and influence to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large.

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Center for Ethical Marketing

The Center for Ethical Marketing helps businesses build brand and consumer trust by educating, elevating, and advancing industry accountability and mediating consumer complaints.

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ANA Educational Foundation

The AEF connects the advertising, marketing, and academic communities to inspire the next generation of talent and advance understanding of marketing and advertising in society.

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Society and Sustainability Collective

In a world where climate change should make sustainability top of mind, the Society and Sustainability Collective helps drive social responsibility and environmental sustainability.

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Center for Brand Purpose

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

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Additional membership fees may apply for the following resources:

AIMM

The Alliance for Inclusive and Multicultural Marketing (AIMM) brings together thought leaders from African-American, Hispanic, Asian, LGBTQ+, and general market communities to evolve multicultural and diverse-segment marketing.

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SeeHer

SeeHer is an unprecedented coalition of advocacy partners helping to increase the representation and accurate portrayal of all women and girls in marketing, media, and entertainment to reflect culture and transform society.

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Ready To Become an ANA Member?

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Not sure if your company is already a member? When you use your business email address to create your free account, we'll let you know! Members can access their benefits as soon as they sign up and log in.