B2 Awards


Showcase Your Best Work. Celebrate Your Successes. Grow Your Business.


The B2 Awards recognize and honor B-to-B marketers, agencies and suppliers who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions. Dedicated solely to business marketing and communications, the B2 Awards are open to both internal and external agencies, corporate marketing teams, media firms, and individuals. Thirty-two general categories and top awards for Corporate Marketer of the Year, Agency of the Year, and Individual Marketer of the Year ensure there’s room for a wide range of entrants.

This year, John Harmeling, CMO at Grant Thornton, led a jury of leading marketers such as EY Americas CMO Toni Clayton-Hine and others from Siemens, PwC, Hiscox, Bloomberg, and more to determine which results-driven campaigns are worthy of a prestigious ANA B2 Award--while an online panel of over 80 B2B marketers voted to decide the best work in the general categories. The winners were announced May 29 during the ANA Masters of B2B Marketing Conference.

View the 2019 Winners



A true reflection of B2B marketing

With more than 50 categories to choose from, you can align your submissions with greater precision. Each reflect today’s wide-ranging forms of B2B marketing, from traditional tactics like print and public relations to the use of artificial intelligence and augmented reality.


B2 Award winning projects are made available on the ANA website, making each winner an ongoing example of excellence for more than 10,000 B2B marketing professionals and executives.

Networking opportunities

Select winners are invited to showcase their projects and share their secrets for success at exclusive ANA conferences, webinars, and committee meetings around the country.



“If you believe in the quality of your work, if you believe in the caliber of your people, if you believe the work that you do from a marketing standpoint is important…
…you should enter the B2 Awards.”


- Tom Stein, Chairman and Chief Client Officer, Stein IAS
2019 Agency of the Year B2 Award Winner


2018 Marketers of the Year B2 Award Winner:
State Street Global Investors



You're in good company.

Past B2 Award winners include:


  • State Street Global Advisors
  • Ferguson
  • Boeing
  • John Deere
  • Intel
  • Beneficial Bank
  • Make A Wish Foundation


  • Doremus
  • Y&R
  • gyro
  • McCann
  • Stein IAS
  • BouchezPage
  • Clear B2B

What does it take to win? View B2 Award winning case studies.


View the 2019 Winners


B2B Business Partners