Marketing Technology

Spotlight

The Rise, Fall, and Rise of Marketing Technology

 

Recent Gartner research shows that marketing technology is on average consuming 22% of enterprise marketers' budgets — on par with media, people and services. Yet, a 2017 study revealed that only 15% of marketers believe they are among the "most successful marketers" who are using modern martech effectively.

 

Realize the potential of MarTech

 

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Additional Marketing Technology Resources

 

B2B Business Partners