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The voice of the advertising and marketing industry in Washington, D.C. and all 50 states.
The ANA’s Government Relations department uses its reach and influence to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large. We inform and advocate for ANA members on the legislative, regulatory, and legal developments that impact their ability to drive growth, and we assist members in complying with laws and regulations impacting their brands.Â
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The ANA is focused on the following issues:
Privacy
Patchwork state privacy laws threaten the efficacy of an ad-supported internet. The ANA supports a national standard for data privacy that protects consumers and simplifies compliance.
Advertising Taxes
Taxes on advertising impact jobs, raise prices for consumers, and threaten growth. The ANA is the leading industry voice opposing attempts to tax advertising.
Nonprofit Policy
The ANA’s Washington, D.C. office is monitoring and advocating on issues at the state and federal level that impact advertisers, marketers, and fundraisers.
Our Services
Stay on top of key public policy issues affecting advertising and marketing.
Federal Legislative Tracking
The ANA tracks legislation impacting the advertising and marketing industry as it makes its way through Congress and provides regular updates to help educate our members.
State Legislative Monitoring Service
The ANA’s state legislative monitoring service is provided through our partners at Leonine FOCUS and keeps members updated with new and advancing legislation.
Recent Updates
News and content to keep you abreast of the latest legal developments.
Industry Insights
Are Protected Audiences the Future?
Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
Industry Insights
Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
Industry Insights
Programmatic Transparency: The $22 Billion Opportunity
By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
Industry Insights
How to Weed Out Made-For-Advertising (MFA) Inventory
Upcoming ANA Events
A range of national and regional events keeping you at the forefront of marketing.
Be the Voice of the Industry
Join us for ANA's fifth annual Capitol Hill Day on May 15 in Washington, D.C. ANA's Hill Day is the most important event of the year for the advertising and marketing industry as it gets our members in front of members of Congress to discuss the issues important to their business.
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Mark Your Calendars
Join us at the 2024 ANA Masters of Advertising Law Conference on November 11-13 in Scottsdale, Ariz. to connect with your peers and tap into the latest insights.
See What You Missed
Watch videos and read recaps from the 2023 ANA Masters of Advertising Law Conference, which offered the latest on privacy, regulation, litigation, AI, and more.
Recent highlights from our conferences:
National Industry Conferences
November 11th |
2024 ANA Masters of Advertising Law Conference Scottsdale |
Members Only One-Day Conferences
June 26th |
ANA Advertising Law 1-Day Conference, Hosted by Squire Patton Boggs (Hybrid Event) New York |
Legal Webinar Series
April 9th |
Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees and Negative Options 60 Minutes |
Catch up on recent webinars:
Government Relations Committee
Created to guide our response to legislative and regulatory proposals affecting advertising and marketing.
May 15th |
ANA/4A's Capitol Hill Day Washington |
October 30th |
Government Relations Washington |
Legal Affairs Committee
Addresses the challenges impacting advertisers and marketers arising from legislation, regulation, and the courts.
May 7th |
Legal Affairs New York |
July 24th |
Legal Affairs New York |
September 25th |
Legal Affairs Chicago |
Take the Next Step
Contact the Government Relations team to learn more about ANA's advocacy efforts and how you can get involved with the practice.