2016 ANA Brands Working With Startups (at CES)

ANA is excited to partner with the Consumer Technology Association to develop conference programming for the 2016 CES, and will be presenting Brands Working with Startups. Brands work with startups in the advertising and marketing space for many reasons: innovation, new capabilities, fresh thinking, and more. Meanwhile, the corporate world provides startups with exposure and potential funding.  It’s a win/win. These sessions will profile partnerships among leading marketers and standout startups. 

Discover:
• Exclusive results of new ANA/CTA research with real-world examples of how brands collaborate with startups.
• Must see products and services at CES, with a unique view into Eureka Park, CES’s flagship startup destination.
• Case studies featuring exciting partnerships between leading marketers, agencies, and startups.

Brands Working with Startups will take place from January 6-7, 2016 at C Space, located at ARIA, which is the official CES destination for creative communicators, brand professionals and digital advertisers. C Space will tell the story of how content, creativity, technology, CMOs, brand marketing, influencers and the consumer come together as part of the CES universe.  Attendees will experience tailored conference programming, custom exhibits, exclusive receptions, after-hour events and networking opportunities. CES will also host dedicated shuttles between C Space at ARIA and CES Tech East and Tech West, to make the CES experience easier to navigate.

The conference hashtag is #ANAatCES.

When
Begins: Wednesday, January 6, 2016 at 1:00pm
Ends: Thursday, January 7, 2016 at 12:30pm
Where

ARIA
3730 Las Vegas Blvd. South
Las Vegas, NV 89109

Registration

Note that Brand Working with Startups is a complimentary event, open to registrants of the 2016 CES. Register for CES at www.CESweb.org/register. There is no separate registration required for the Brands Working with Startups session.

Agenda

Wednesday, January 6

1:00-2:00pm

UNDERSTANDING TECH’S ROLE IN MARKETING WITH STARTUPS

Start-ups offer unique opportunities to marketers. Based on new research from CTA and ANA, CTA’s Chris Ely explains how the industry should engage startups, their pros and cons, and how the role of consumer technologies in today’s marketing is changing. 

Chris Ely
Sr. Manager, Industry Analysis
Consumer Technology Association

2:15-3:15pm

MONDELEZ:  PARTNERING WITH STARTUPS TO WIN

Mondelēz International has made steps to shift resources and training towards digital and social. A key pillar is the Futures program.  Learn about the Shopper Futures program in which retailers, brands and startups pair together to create in 90 days.

Steve McGowan
Director of Shopper Marketing
Mondelēz International

Kim Yansen
Director of Field Shopper Marketing
Mondelēz International

3:30-4:30pm

SHALL WE DANCE?: BRANDS COLLABORATING WITH START-UPS

Partnering with start-ups can provide benefits for brands. However, not all start-ups are created equal. Finding the right start-up has its challenges. Learn how a consumer package goods company approaches tech start-up partnerships to find the right “dance partner”.

Albert Hwang
Vice President, Marketing
Prestige Brands, Inc.

Thursday, January 7

9:00-9:30am

INNOVATION:  THE KEY TO BUSINESS TRANSFORMATION SUCCESS

Today’s ever-changing consumer behavior is forcing the Entertainment Industry to go through profound changes in the creation, marketing and distribution of its content. Learn how WB leverages innovation as the solution to pivot old models into new paradigms.

Sebastien Slek
Executive Director Global Marketing & Indirect
Warner Bros. Entertainment, Inc.

9:30-10:00am

ENCOURAGING AND PROTECTING THE SMALL AND THE BRAVE
Hiscox Insurance not only insures startups and nano businesses, it works to deeply understand, engage and encourage them to reach their full potential.  Discover how Hiscox actively supports and nurtures a small business owner community and builds it brand along the way.

Russell Findlay
Head of Marketing
Hiscox

10:15-11:15am

UNILEVER FOUNDRY: BRINGING DAVID AND GOLIATH TOGETHER
Launched last summer, the Foundry aims to connect Unilever brands with startups to experiment and collaborate on the future of marketing. Discover how Unilever brings “David and Goliath” together in their company’s startup incubator.

Babs Rangaiah
Vice President Global Media Innovation & Ventures
Unilever

11:30-12:00pm

YOU DON’T HAVE TO BE A STARTUP TO THINK LIKE ONE
In a landscape defined by new media, new technologies, and aggressive competition, even the most established companies must think like startups. In this session, Google will share the startup strategies it used to create Primer, a new learning app.

Bethany Poole
Group Marketing Manager
Google

12:00-12:30pm

THE STARTUP IMPERATIVE: MAKING THE CASE FOR BRAND COLLABORATION
Are brands just scratching the surface in terms of the possibilities and potential of partnering with startups? With the 1-2-3 punch of efficiency, effectiveness and transformation, discover the value proposition behind brands as investors and inventors.

Joe Jaffe
CEO & Co-Founder
Evol8tion